152-0352/04 – Consulting for Managers and Entrepreneurs B (PMP-B-P)

Gurantor departmentDepartment of Business AdministrationCredits5
Subject guarantordoc. Dr. Ing. Pavel BlecharzSubject version guarantordoc. Dr. Ing. Pavel Blecharz
Study levelundergraduate or graduate
Study languageCzech
Year of introduction2013/2014Year of cancellation2016/2017
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
BLE50 doc. Dr. Ing. Pavel Blecharz
POC20 Ing. Blanka Poczatková, Ph.D., MBA
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2

Subject aims expressed by acquired skills and competences

Students will learn about the professional consulting to managers in companies and for entrepreneurs who work together in managerial positions. Students will be able to evaluate their consulting skills base and to market their consulting firm. They will know how to promote their product and sell it. Also handle economic management of consulting firm and learn the basic skills of their own work of consultant.

Teaching methods

Lectures
Tutorials
Project work

Summary

The course is aimed at promoting business through professional consulting for entrepreneurs and managers. The course complements the course Consulting for entrepreneurs and managers “A”, with special focus on issues of management and economics of consultancy. The course is designed as a guide to the profession of internal or external consultants in business and management. The course is built on teamwork in the virtual (imaginary) consulting firm.

Compulsory literature:

WEISS,Alan. The Consulting Bible. New Jersey: John Willey&Sons, 2011. 274s. ISBN 978-0-470-92808-0.

Recommended literature:

ERICKSON, Aaron. The Nomadic Developer. Boston: Addison-Wesley, 2009. 361s. ISBN 978-0-321-60639-6. MAGLIO, Paul and Cheryl KIELISZEWSKI and James SPOHRER. Handbook of Service Science. New York: Springer, 2010. 758s. ISBN 978-1-4419-1627-3. NELSON, Bob and Peter Economy. Consulting for Dummies. 2nd ed. Hoboken: Willey Publishing, 2008. 359s. ISBN 978-0-470-17809-6.

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

Creating a project of fictive consultancy company.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Getting started in consultancy, basic definitions, self assesment. 2. Selection of consultancy type, establishment of consulting company. 3. Service marketing - marketing plan, market research, marketing aims, market segmentation. 4. 4P, product, make product tangible. 5. 4P - promotion, advertisement, distribution, time plan. 6. Services sale - business meetings, specific communication with the client, nature of the client, create offer, prices of services. 7. Economics of consulting firms - cost, cost structure, income, income structure, financial goals. 8. Pricing, benchmarking, calculation of prices based on costs. 9. Quality management at consultancy company - consultancy and services, consulting business, quality management of consulting services. 10. Selected problems of management and economics of consulting firm, examples from practice. 11. Contemporary knowledge of the consulting practice - guidance on the market situation in the Czech Republic and the world, innovation of consulting services. 12. Practical consultancy in quality management - ISO, selected elements of a quality management consulting, marketing, pricing, innovation.

Conditions for subject completion

Full-time form (validity from: 2013/2014 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 40  21
        Examination Examination 60  31
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2016/2017 (N6208) Economics and Management (6208T020) Business Economics P Czech Ostrava 2 Compulsory study plan
2015/2016 (N6208) Economics and Management (6208T020) Business Economics P Czech Ostrava 2 Compulsory study plan
2014/2015 (N6208) Economics and Management (6208T020) Business Economics P Czech Ostrava 2 Compulsory study plan
2013/2014 (N6208) Economics and Management (6208T020) Business Economics P Czech Ostrava 2 Compulsory study plan
2013/2014 (N6208) Economics and Management (6208T020) Business Economics (00) Business Economics P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner