152-0353/02 – Company Strategy and Development A (SRP_A)

Gurantor department	Department of Business Administration	Credits	3
Subject guarantor	prof. Ing. Miroslav Hučka, CSc.	Subject version guarantor	prof. Ing. Miroslav Hučka, CSc.
Study level	undergraduate or graduate	Requirement	Compulsory
Year	1	Semester	winter
		Study language	Czech
Year of introduction	2006/2007	Year of cancellation	2012/2013
Intended for the faculties	EKF	Intended for study types	Follow-up Master

Instruction secured by
Login	Name	Tuitor	Teacher giving lectures
HUC20	prof. Ing. Miroslav Hučka, CSc.
KAD02	Ing. Jana Kadlubcová, Ph.D.
STE65	Ing. Zuzana Stefanovová, Ph.D.

Extent of instruction for forms of study
Form of study	Way of compl.	Extent
Full-time	Credit	2+0

Subject aims expressed by acquired skills and competences

To understand the systemic concept of company strategy and development, to approach to actual problems in a creative way, to adapt the general theoretical recommendations to specific conditions of company strategy and development, to know the basic methods and techniques of strategic analysis and strategy formulation and apply them in practice.

Teaching methods

Summary

The aim of the subject is to extend the basic knowledge about business administration in relation to strategic management and investment development of the company. The emphasis of the subject is in knowledge transition usable for project developers and consultants of development projects in companies in privat and public sector.

Compulsory literature:

1. Dedouchová,M.: Strategie podniku. Praha: C.H.Beck 2001 2. Fotr, J.: Podnikatelský plán a investiční rozhodování. Praha: Management Press 1999 3. Jirásek,J.A.: Strategie. Umění podnikatelských vítězství. Praha: Professional Publishing 2002 4. Keřkovský,M., Vykypěl,O.: Strategické řízení. Teorie pro praxi. Praha: C.H.Beck 2002 5. Sedláčková,H.: Strategická analýza. Praha: C.H.Beck 2000 6. Slávik, Š.: Strategické riadenie podniku. Bratislava: Sprint 1999 7. Slávik,Š. a kol.: Strategický manažment. Prípadové štúdie. Bratislava: Ekonóm 2001

Recommended literature:

1. Collins,D.J., Montgomery,C.A.: Corporate Strategy. Chicago: Irwin 1997 2. Montanari,J.R., Morgan,C.P., Bracker,J.S.: Strategic Management. Chicago: The Dryden Press 1990

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

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Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

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Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester)

Task name	Type of task	Max. number of points (act. for subtasks)	Min. number of points	Max. počet pokusů
Exercises evaluation	Credit	85 (85)	0	3
Written exam	Written test	85	0	3

Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic year	Programme	Branch/spec.	Spec.	Form	Study language	Tut. centre	Year	Type of duty
2008/2009	(N6208) Economics and Management	(6208T020) Business Economics	(00) Business Economics	P	Czech	Ostrava	1	Compulsory	study plan
2007/2008	(N6208) Economics and Management	(6208T020) Business Economics	(00) Business Economics	P	Czech	Ostrava	1	Compulsory	study plan
2006/2007	(N6208) Economics and Management	(6208T020) Business Economics	(00) Business Economics	P	Czech	Ostrava	1	Compulsory	study plan

Occurrence in special blocks

Block name	Academic year	Form of study	Study language	Year	W	S	Type of block	Block owner

Assessment of instruction

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