152-0354/01 – Company Strategy and Development B (SRP_B)

Gurantor departmentDepartment of Business AdministrationCredits4
Subject guarantorprof. Ing. Miroslav Hučka, CSc.Subject version guarantorprof. Ing. Miroslav Hučka, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2006/2007Year of cancellation2012/2013
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
HUC20 prof. Ing. Miroslav Hučka, CSc.
PET35 doc. Ing. Jindra Peterková, Ph.D.
STE65 Ing. Zuzana Stefanovová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+1

Subject aims expressed by acquired skills and competences

To understand the systemic concept of company strategy and development, to approach to actual problems in a creative way, to adapt the general theoretical recommendations to specific conditions of company strategy and development, to know the basic methods and techniques of strategic analysis and strategy formulation and apply them in practice.

Teaching methods


The aim of the subject is to extend the basic knowledge about business administration in relation to strategic management and investment development of the company. The emphasis of the subject is in knowledge transition usable for project developers and consultants of development projects in companies in privat and public sector.

Compulsory literature:

1. Dedouchová,M.: Strategie podniku. Praha: C.H.Beck 2001 2. Fotr, J.: Podnikatelský plán a investiční rozhodování. Praha: Management Press 1999 3. Jirásek,J.A.: Strategie. Umění podnikatelských vítězství. Praha: Professional Publishing 2002 4. Keřkovský,M., Vykypěl,O.: Strategické řízení. Teorie pro praxi. Praha: C.H.Beck 2002 5. Sedláčková,H.: Strategická analýza. Praha: C.H.Beck 2000 6. Slávik, Š.: Strategické riadenie podniku. Bratislava: Sprint 1999 7. Slávik,Š. a kol.: Strategický manažment. Prípadové štúdie. Bratislava: Ekonóm 2001

Recommended literature:

1. Collins,D.J., Montgomery,C.A.: Corporate Strategy. Chicago: Irwin 1997 2. Montanari,J.R., Morgan,C.P., Bracker,J.S.: Strategic Management. Chicago: The Dryden Press 1990

Way of continuous check of knowledge in the course of semester


Other requirements



Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:


Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 35 (35) 0
                Laboratory work Laboratory work 35  0
        Examination Examination 65 (65) 0
                Written examination Written examination 65  0
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2008/2009 (N6208) Economics and Management (6208T020) Business Economics (00) Business Economics P Czech Ostrava 1 Compulsory study plan
2007/2008 (N6208) Economics and Management (6208T020) Business Economics (00) Business Economics P Czech Ostrava 1 Compulsory study plan
2006/2007 (N6208) Economics and Management (6208T020) Business Economics (00) Business Economics P Czech Ostrava 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner