152-0369/04 – Business diagnostics (PD)

Gurantor departmentDepartment of Business AdministrationCredits5
Subject guarantordoc. Dr. Ing. Pavel BlecharzSubject version guarantordoc. Dr. Ing. Pavel Blecharz
Study levelundergraduate or graduateRequirementCompulsory
Year2Semesterwinter
Study languageCzech
Year of introduction2020/2021Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
BLE50 doc. Dr. Ing. Pavel Blecharz
FRA135 Ing. Jiří Franek, Ph.D.
KAS20 Ing. Josef Kašík, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2

Subject aims expressed by acquired skills and competences

The objectives of the subject: 1) to classify and structure businesses and other organizations for the purpose of their diagnosing, 2) to use systems thinking, 3) to analyze the financial health of a business, 4) to determine the value of a business, 5) to analyze business potentials 6) to apply selected diagnostic methods 7) to classify business problems and apply methods for their solving, 8) to classify business crises and learn main approaches to them, 9) to analyze the business potential and opportunities, 10) to identify, analyze and evaluate business risks, 11) to understand general diagnostic models.

Teaching methods

Lectures
Tutorials

Summary

V předmětu jsou studenti seznámeni se základy podnikové diagnostiky a naučí se klasifikovat a strukturovat podnik a jiné organizace pro potřeby jejich diagnostikování, zavést na podniku systém včetně jeho dekompozice na dílčí subsystémy. Studenti budou umět analyzovat a vyhodnotit finanční zdraví podniku a ocenit podnik pomocí různých metod. Dále jsou studenti seznámeni s metodami identifikace, analýzy a hodnocení hlavních faktorů v rámci diagnostiky podnikatelského prostředí. Budou umět identifikovat, analyzovat a hodnotit silné a slabé stránky podniku a aplikovat použitelné analogie z technické diagnostiky. Zároveň se seznámí s postupy a metodikami jak odhalit, třídit, hodnotit a řešit podnikové problémy.

Compulsory literature:

THOMPSON, M.; MIMICK, R. Business Diagnostics: The Canadian Edition 2nd Edition. Trafford Publishing 2006. KAŠÍK, Josef a Jiří FRANEK. Základy podnikové diagnostiky. Ostrava: VŠB-TU Ostrava, 2015. ISBN 978-80-248-3888-5. NEUMANNOVÁ, Anna a kol. Podniková diagnostika. Bratislava: Iura Edition, 2012. 201 s. ISBN 978-80-8078-464-5. SYNEK, Miloslav a kol. Manažerská ekonomika. Praha: Grada, 2011. 471 s. ISBN 978-80-247-3494-1.

Recommended literature:

GUARNIERI, Patricia. Decision Models in Engineering and Management. Heidelberg: Springer, 2016. ISBN 978-3319119496. MOUTINHO, Luiz, a Kun-Huang HUARNG. Quantitative Modelling in Marketing and Management. Singapore: World Scientific, 2015. ISBN 978-9814407731. THOMPSON, Michael and Richard MIMICK. Business Diagnostics: Evaluate and Grow Your Business. 2nd ed. Victoria: Trafford, 2006. 261 s. ISBN 1-55212-764-8.

Way of continuous check of knowledge in the course of semester

Credit - credit test, project presentation Exam - oral

E-learning

https://lms.vsb.cz/course/view.php?id=87965

Other requirements

Subject is terminated with test focused on examples solved during seminars and combined exam.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1) Business diagnostics and therapeutics – introduction, terminology 2) Business diagnostics and therapeutics – history 3) Business as an object of diagnostics – classification and structure 4) Business as a system 5) Business financial health 6) Business value – main concepts, asset methods 7) Business value - income and market approach 8) Selected diagnostic methods 9) Diagnostics of business environment 10) Business problems – definition, classfification, methods 11) Crisis management – anatomy of crisis, types of crises, approaches to crises 12) Business potentials and World Class Company 13) Risk management – risk definition, methods to identify, analyze and evaluate risks 14) General diagnostic models

Conditions for subject completion

Full-time form (validity from: 2020/2021 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Credit and Examination Credit and Examination 100 (100) 51
        Credit Credit 40  20
        Examination Examination 60  31
Mandatory attendence parzicipation: Lectures are not obligatory. Conditions for workshops are defined by the guarantee of the subject.

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2020/2021 (N0414A050001) Marketing and Business OB P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner