152-0369/04 – Business diagnostics (PD)

Gurantor departmentDepartment of Business Administration and LawCredits5
Subject guarantordoc. Dr. Ing. Pavel BlecharzSubject version guarantordoc. Dr. Ing. Pavel Blecharz
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2020/2021Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
BLE50 doc. Dr. Ing. Pavel Blecharz
FRA135 Ing. Jiří Franek, Ph.D.
KAS20 Ing. Josef Kašík, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2

Subject aims expressed by acquired skills and competences

The objectives of the subject: 1) to classify and structure businesses and other organizations for the purpose of their diagnosing, 2) to use systems thinking, 3) to analyze the financial health of a business, 4) to determine the value of a business, 5) to analyze business potentials.

Teaching methods



In the subject, students are introduced to the basics of business diagnostics and will learn to classify and structure a business and other organizations for the needs of their diagnosis, to introduce a system at the business, including its decomposition into sub-systems. Students will be able to analyze and evaluate the financial health of a business and value a business using a variety of methods. Furthermore, students are introduced to the methods of identification, analysis and evaluation of the main factors in the diagnostics of the business environment. They will be able to identify, analyze and evaluate the strengths and weaknesses of the company and apply applicable analogies from technical diagnostics. At the same time, they will become familiar with the procedures and methodologies for detecting, classifying, evaluating and solving business problems.

Compulsory literature:

ASQUITH, Paul a Lawrence A. WEISS. Lessons in corporate finance: a case studies approach to financial tools, financial policies, and valuation. Second edition. Hoboken: Wiley, [2019]. Wiley finance series. ISBN 978-1-119-53783-0. FAIRHURST, Danielle Stein. Using Excel for business and financial modelling: a practical guide. Third edition. Chichester, United Kingdom: Wiley, 2019. Wiley finance series. ISBN 9781119520375. KALOUDA, František. Finanční a cost-benefit analýza podniku. Plzeň: Vydavatelství a nakladatelství Aleš Čeněk, 2019. 236 s. ISBN 978-80-7380-778-8.

Recommended literature:

PARMENTER, David. Key performance indicators: developing, implementing, and using winning KPIs. Fourth edition. Hoboken, New Jersey: Wiley, [2020]. 330 p. ISBN 978-1-119-62077-8. VERNIMMEN, Pierre, Pascal QUIRY, Maurizio DALLOCCHIO, Yann LE FUR a Antonio SALVI. Corporate finance: theory and practice. Fifth edition. Chichester, United Kingdom: Wiley, 2018. 993 p. ISBN 9781119424444. KOLLER, Tim, Marc GOEDHART a David WESSELS. Valuation: measuring and managing the value of companies. Seventh edition. Hoboken: Wiley, [2020]. 878 p. ISBN 978-1-119-61088-5.

Way of continuous check of knowledge in the course of semester

Credit - project elaboration and presentation Exam - oral



Other requirements

Subject is terminated with successful elaboration and presentation of a project and successful passing of an oral examination, i.e., gaining of a required minimal number of points.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1) Business diagnostics and therapeutics – introduction, terminology 2) Business diagnostics and therapeutics – history 3) Business as an object of diagnostics – classification and structure 4) Business as a system 5) Business financial health 6) Business value – main concepts, asset methods 7) Business value - income and market approach 8) Selected diagnostic methods 9) Diagnostics of business environment 10) Business problems – definition, classfification, methods 11) Crisis management – anatomy of crisis, types of crises, approaches to crises 12) Business potentials and World Class Company 13) Risk management – risk definition, methods to identify, analyze and evaluate risks 14) General diagnostic models

Conditions for subject completion

Full-time form (validity from: 2020/2021 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Credit and Examination Credit and Examination 100 (100) 51
        Credit Credit 40  20
        Examination Examination 60  31 3
Mandatory attendence participation: Lectures are not obligatory. Conditions for workshops are defined by the guarantee of the subject.

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Conditions for subject completion and attendance at the exercises within ISP: Lectures are not obligatory. Conditions for an attendance of workshops are defined by the guarantee of the subject. Other conditions are the same as for other students.

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2024/2025 (N0414A050001) Marketing and Business OB P Czech Ostrava 2 Compulsory study plan
2023/2024 (N0414A050001) Marketing and Business OB P Czech Ostrava 2 Compulsory study plan
2022/2023 (N0414A050001) Marketing and Business OB P Czech Ostrava 2 Compulsory study plan
2021/2022 (N0414A050001) Marketing and Business OB P Czech Ostrava 2 Compulsory study plan
2020/2021 (N0414A050001) Marketing and Business OB P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

2023/2024 Winter
2022/2023 Winter
2021/2022 Winter