152-0392/03 – Startup Business (PSM)

Gurantor department	Department of Business Administration	Credits	3
Subject guarantor	Ing. Hana Štverková, Ph.D.,MBA,LL.M.	Subject version guarantor	Ing. Hana Štverková, Ph.D.,MBA,LL.M.
Study level	undergraduate or graduate	Requirement	Compulsory
Year	3	Semester	summer
		Study language	Czech
Year of introduction	2020/2021	Year of cancellation
Intended for the faculties	HGF, FS	Intended for study types	Follow-up Master, Bachelor

Instruction secured by
Login	Name	Tuitor	Teacher giving lectures
SVR07	Ing. Kateřina Kučová
SIM0084	Ing. Andrea Šimoníková
STV02	Ing. Hana Štverková, Ph.D.,MBA,LL.M.

Extent of instruction for forms of study
Form of study	Way of compl.	Extent
Full-time	Graded credit	1+2
Part-time	Graded credit	0+8

Subject aims expressed by acquired skills and competences

Students gain: 1. basic theoretical and practical knowledge about the character of the Start-up business and about its differences to the “common” business, 2. an overview of the practical aspects associated with transforming the ideas into the real product or service, 3. own experience with specific examples and model situations, 4. the confidence in own self-fulfillment of ideas, 5. the possible application in a business or employment with realizing the developing projects of the company.

Teaching methods

Lectures
Tutorials
Project work

Summary

The aim of the course is to develop students' creative approach to entrepreneurship and entrepreneurship. Emphasis is placed on practically conceived topics aimed at developing ideas and transforming them into startup activities.

Compulsory literature:

GREENE, Francis J. Entrepreneurship: theory and practice. London: Red Globe Press, 2020. ISBN 978-1-137-58955-2. SOUSA, Joana Coutinho de a Jorge GASPAR. Knowledge-driven innovation in start-ups and SMEs: emerging research and opportunities. Hershey: IGI Global, 2019. Advances in business strategy and competitive advantage (ABSCA) book series. ISBN 978-1-5225-7155-1. STERNAD, Dietmar. Effective management: developing yourself, others and organizations. London: Red Globe Press, 2020. ISBN 978-1-352-00729-9.

Recommended literature:

BARRINGER, Bruce R. a R. Duane IRELAND. Entrepreneurship: successfully launching new ventures. Sixth edition. Harlow: Pearson, 2019. ISBN 978-1-292-25533-0. KAPLAN, Lucille. Startup: Resources You Need to Master Product Launches (An Accelerated Guide to Thinking Just Like a Successful Startup).New York: Jordan LEVY, 2022. 190 p. ISBN 978-1-774-85349-8.

Way of continuous check of knowledge in the course of semester

Klasifikovaný zápočet: – aktivní účast na cvičení, - zpracování projektu dle požadované struktury a odevzdání, - prezentace projektu, - test. Nebo absolvování GL Akcelerátoru za 86b.

E-learning

Other requirements

Completion of the project. Attendance on seminars - 80%.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Start-up business. 2. Business as a way of life. 3. Entrepreneur, Freelancer. 4. Talent and personal canvas. 5. Vision and self-presentation. 6. Personal potential. 7. Lean canvas. 8. Customer and his needs. 9. Product and solution. 10. Marketing and distribution. 11. Business Plan. 12. Financial plan. 13. Presentation - elevator pitch. 14. Current topic.

Conditions for subject completion

Part-time form (validity from: 2021/2022 Summer semester)

Task name	Type of task	Max. number of points (act. for subtasks)	Min. number of points	Max. počet pokusů
Graded credit	Graded credit	100	51	3

Mandatory attendence participation: 80 %

Show history

Conditions for subject completion and attendance at the exercises within ISP: participation in the tutorials is not required submission of 3 canvases, presentation of lean canvas in the credit week

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Occurrence in study plans

Academic year	Programme	Form	Study language	Tut. centre	Year	Type of duty
2024/2025	(B0212A270003) Industrial Design	P	Czech	Ostrava	4	Compulsory	study plan
2024/2025	(B0532A330034) Geoinformatics	K	Czech	Ostrava	3	Compulsory	study plan
2024/2025	(B0532A330034) Geoinformatics	P	Czech	Ostrava	3	Compulsory	study plan
2023/2024	(B0212A270003) Industrial Design	P	Czech	Ostrava	4	Compulsory	study plan
2023/2024	(B0532A330034) Geoinformatics	K	Czech	Ostrava	3	Compulsory	study plan
2023/2024	(B0532A330034) Geoinformatics	P	Czech	Ostrava	3	Compulsory	study plan
2022/2023	(B0532A330034) Geoinformatics	P	Czech	Ostrava	3	Compulsory	study plan
2022/2023	(B0532A330034) Geoinformatics	K	Czech	Ostrava	3	Compulsory	study plan
2022/2023	(B0212A270003) Industrial Design	P	Czech	Ostrava	4	Compulsory	study plan
2021/2022	(B0532A330034) Geoinformatics	K	Czech	Ostrava	3	Compulsory	study plan
2021/2022	(B0532A330034) Geoinformatics	P	Czech	Ostrava	3	Compulsory	study plan
2021/2022	(B0212A270003) Industrial Design	P	Czech	Ostrava	4	Compulsory	study plan

Occurrence in special blocks

Block name	Academic year	Form of study	Study language	Year	W	S	Type of block	Block owner

Assessment of instruction

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