152-0392/04 – Startup Business (PSM)

Gurantor departmentDepartment of Business AdministrationCredits4
Subject guarantorIng. Hana Štverková, Ph.D.,MBA,LL.M.Subject version guarantorIng. Hana Štverková, Ph.D.,MBA,LL.M.
Study levelundergraduate or graduateRequirementChoice-compulsory type B
Study languageCzech
Year of introduction2019/2020Year of cancellation
Intended for the facultiesFMT, FS, HGF, EKF, FAST, FEI, FBIIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
SVR07 Ing. Kateřina Kučová
SIM0084 Ing. Andrea Šimoníková
STV02 Ing. Hana Štverková, Ph.D.,MBA,LL.M.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Graded credit 1+2

Subject aims expressed by acquired skills and competences

Students gain: - basic theoretical and practical knowledge about the character of the Start-up business and about its differences to the “common” business, - an overview of the practical aspects associated with transforming the ideas into the real product or service, - own experience with specific examples and model situations, - the confidence in own self-fulfillment of ideas and the possible application in a business or employment with realizing the developing projects of the company.

Teaching methods

Project work


The aim of the course is to develop students' creative approach to entrepreneurship and entrepreneurship. Emphasis is placed on practically conceived topics aimed at developing ideas and transforming them into startup activities.

Compulsory literature:

CLARK, Timothy, Alexander OSTERWALDER a Yves PINQUER. Osobní business model: Jednoduchá metoda, jak vylepšit svůj život a nastartovat kariéru. Brno: BizBooks, 2013. 255 s. ISBN 978-80-265-0075-9. OSTERWALDER, Alexander a Yves PIGNEUR. Tvorba business modelů: Příručka pro vizionáře, inovátory a všechny, co se nebojí výzev. Brno: BizBooks, 2012. 278 s. ISBN 978-80-265-0025-4. PERI, Pakroo J. D. Small Business Start-Up Kit. The: A Step-by-Step Legal Guide. New York: NOLO, 2016. 360 s. ISBN 978-1413322330. RIES, Erik. Startup jako princip podnikání. Jak dosáhnout dlouhodobého růstu v moderní firmě. Praha:Management Press, 2019. ISBN 978-80-72615-73-5.

Recommended literature:

CARNEY, Brian M. a Isaac GETZ. Svoboda v práci. Praha: Peoplecomm.cz, 2013. 340 s. ISBN 978-80-904890-7-3. HAMEL, Garry. Na čem dnes záleží. Praha: Peoplecomm.cz, 2013. 311 s. ISBN 978-80-904890-6-6. RIES, Eric. Lean Startup: Jak budovat úspěšný byznys na základě neustálé inovace. Brno: BizBooks, 2015. 279 s. ISBN 978-80-265-0389-7. THIEL, Peter and Blake MASTERS. Zero to One: Notes on Startups, or How to Build the Future. New York, USA: The Crown Publishing Group, 2014. ISBN 978-0804139298.

Way of continuous check of knowledge in the course of semester

Klasifikovaný zápočet: – aktivní účast na cvičení, - zpracování projektu dle požadované struktury a odevzdání, - prezentace projektu, - test. Nebo absolvování GL Akcelerátoru za 86b.


Other requirements

Completion of the project. Attendance on seminars - 80%.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

Main topics of the course: 1. Start-up business. 2. Business as a way of life. 3. Entrepreneur, Freelancer. 4. Talent and personal canvas. 5. Vision and self-presentation. 6. Personal potential. 7. Lean canvas. 8. Customer and his needs. 9. Product and solution. 10. Marketing and distribution. 11. Business Plan. 12. Financial plan. 13. Presentation - elevator pitch. 14. Current topic.

Conditions for subject completion

Full-time form (validity from: 2019/2020 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Graded credit Graded credit 100  51
Mandatory attendence parzicipation: 80%

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2020/2021 (N0413A050014) Economics and Management (S01) Business Administration P Czech Ostrava 1 Choice-compulsory type B study plan
2020/2021 (N0414A050001) Marketing and Business P Czech Ostrava 1 Choice-compulsory type B study plan
2020/2021 (N0688A050001) Information and Knowledge Management P Czech Ostrava 1 Choice-compulsory type B study plan
2019/2020 (N0413A050014) Economics and Management (S01) Business Administration P Czech Ostrava 1 Choice-compulsory type B study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner