152-0392/04 – Startup Business (PSM)

Gurantor departmentDepartment of Business Administration and LawCredits4
Subject guarantorIng. Hana Štverková, Ph.D.,MBA,LL.M.Subject version guarantorIng. Hana Štverková, Ph.D.,MBA,LL.M.
Study levelundergraduate or graduateRequirementChoice-compulsory type B
Year1Semestersummer
Study languageCzech
Year of introduction2019/2020Year of cancellation
Intended for the facultiesEKF, FS, FMT, HGF, FAST, FEI, FBIIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
SVR07 Ing. Kateřina Kučová
SIM0084 Ing. Andrea Šimoníková
STV02 Ing. Hana Štverková, Ph.D.,MBA,LL.M.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Graded credit 1+2

Subject aims expressed by acquired skills and competences

Students gain: 1. basic theoretical and practical knowledge about the character of the Start-up business and about its differences to the “common” business, 2. an overview of the practical aspects associated with transforming the ideas into the real product or service, 3. own experience with specific examples and model situations, 4. the confidence in own self-fulfillment of ideas, 5. the possible application in a business or employment with realizing the developing projects of the company.

Teaching methods

Lectures
Tutorials
Project work

Summary

The aim of the course is to develop students' creative approach to entrepreneurship and entrepreneurship. Emphasis is placed on practically conceived topics aimed at developing ideas and transforming them into startup activities.

Compulsory literature:

GREENE, Francis J. Entrepreneurship: theory and practice. London: Red Globe Press, 2020. ISBN 978-1-137-58955-2. SOUSA, Joana Coutinho de a Jorge GASPAR. Knowledge-driven innovation in start-ups and SMEs: emerging research and opportunities. Hershey: IGI Global, 2019. Advances in business strategy and competitive advantage (ABSCA) book series. ISBN 978-1-5225-7155-1. STERNAD, Dietmar. Effective management: developing yourself, others and organizations. London: Red Globe Press, 2020. ISBN 978-1-352-00729-9.

Recommended literature:

BARRINGER, Bruce R. a R. Duane IRELAND. Entrepreneurship: successfully launching new ventures. Sixth edition. Harlow: Pearson, 2019. ISBN 978-1-292-25533-0. KAPLAN, Lucille. Startup: Resources You Need to Master Product Launches (An Accelerated Guide to Thinking Just Like a Successful Startup).New York: Jordan LEVY, 2022. 190 p. ISBN 978-1-774-85349-8.

Way of continuous check of knowledge in the course of semester

Klasifikovaný zápočet: – aktivní účast na cvičení, - zpracování projektu dle požadované struktury a odevzdání, - prezentace projektu, - test. Nebo absolvování GL Akcelerátoru za 86b.

E-learning

Other requirements

Completion of the project. Attendance on seminars - 80%.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Start-up business. 2. Business as a way of life. 3. Entrepreneur, Freelancer. 4. Talent and personal canvas. 5. Vision and self-presentation. 6. Personal potential. 7. Lean canvas. 8. Customer and his needs. 9. Product and solution. 10. Marketing and distribution. 11. Business Plan. 12. Financial plan. 13. Presentation - elevator pitch. 14. Current topic.

Conditions for subject completion

Full-time form (validity from: 2019/2020 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Graded credit Graded credit 100  51 3
Mandatory attendence participation: 80%

Show history

Conditions for subject completion and attendance at the exercises within ISP: participation in the tutorials is not required submission of 2 canvases, presentation of lean canvas in the credit week

Show history

Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2024/2025 (N0413A050014) Economics and Management (S03) Economics and Law in Business P Czech Ostrava 1 Choice-compulsory type B study plan
2024/2025 (N0413A050014) Economics and Management (S01) Business Administration P Czech Ostrava 1 Choice-compulsory type B study plan
2024/2025 (N0414A050001) Marketing and Business P Czech Ostrava 1 Choice-compulsory type B study plan
2024/2025 (N0688A050001) Information and Knowledge Management P Czech Ostrava 1 Choice-compulsory type B study plan
2023/2024 (N0688A050001) Information and Knowledge Management P Czech Ostrava 1 Choice-compulsory type B study plan
2023/2024 (N0414A050001) Marketing and Business P Czech Ostrava 1 Choice-compulsory type B study plan
2023/2024 (N0413A050014) Economics and Management (S01) Business Administration P Czech Ostrava 1 Choice-compulsory type B study plan
2023/2024 (N0413A050014) Economics and Management (S03) Economics and Law in Business P Czech Ostrava 1 Choice-compulsory type B study plan
2022/2023 (N0413A050014) Economics and Management (S01) Business Administration P Czech Ostrava 1 Choice-compulsory type B study plan
2022/2023 (N0413A050014) Economics and Management (S03) Economics and Law in Business P Czech Ostrava 1 Choice-compulsory type B study plan
2022/2023 (N0414A050001) Marketing and Business P Czech Ostrava 1 Choice-compulsory type B study plan
2022/2023 (N0688A050001) Information and Knowledge Management P Czech Ostrava 1 Choice-compulsory type B study plan
2021/2022 (N0688A050001) Information and Knowledge Management P Czech Ostrava 1 Choice-compulsory type B study plan
2021/2022 (N0414A050001) Marketing and Business P Czech Ostrava 1 Choice-compulsory type B study plan
2021/2022 (N0413A050014) Economics and Management (S01) Business Administration P Czech Ostrava 1 Choice-compulsory type B study plan
2021/2022 (N0413A050014) Economics and Management (S03) Economics and Law in Business P Czech Ostrava 1 Choice-compulsory type B study plan
2020/2021 (N0413A050014) Economics and Management (S01) Business Administration P Czech Ostrava 1 Choice-compulsory type B study plan
2020/2021 (N0414A050001) Marketing and Business P Czech Ostrava 1 Choice-compulsory type B study plan
2020/2021 (N0688A050001) Information and Knowledge Management P Czech Ostrava 1 Choice-compulsory type B study plan
2019/2020 (N0413A050014) Economics and Management (S01) Business Administration P Czech Ostrava 1 Choice-compulsory type B study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction



2023/2024 Summer
2022/2023 Summer
2021/2022 Summer
2020/2021 Summer
2019/2020 Summer