152-0394/04 – Advice for Managers and Entrepreneurs A (PMP A)
| Gurantor department | Department of Business Administration | Credits | 5 |
| Subject guarantor | Ing. Blanka Poczatková, Ph.D.,MBA,LL.M. | Subject version guarantor | Ing. Blanka Poczatková, Ph.D.,MBA,LL.M. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 3 | Semester | summer |
| | Study language | Czech |
| Year of introduction | 2012/2013 | Year of cancellation | 2012/2013 |
| Intended for the faculties | EKF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
1. Know the basic theoretical and legislative knowledge.
2. Understand the nature, role and functions.
3. Identify the main targets.
4. Rate knowing state practice, to appreciate the main factors change the status
quo and the knowledge, to propose specific procedures.
5. Grasp and understand the nature of the owner of consulter, economic decision-
making, leadership and management in consltancy.
6. Familiar with the theory and practice consultar, to apply the theoretical
knowledge into practical proposals and recommendations fictitious consulting
company (the semester work)
Teaching methods
Lectures
Tutorials
Summary
The emphasis in this course is put on the support of entrepreneurship by means of professional consultancy for businessmen and managers. In tutorials students learn to be well versed in given problems through skilled discussion, written reports and seminar papers and learn to work with special literature as well i.e.: management consulting in perspective, the consulting process and potential, consulting in various areas of management, managing a consulting firm, developing management consultants and the consulting profession.
Compulsory literature:
- Kubr, M. Management Consulting. A guide to the profession. 3rd edit.
International Labour Office. Geneva – ILO, 1997.
- Mikoláš,Z., Poczatková,B.: Základy práce poradce v podnikání. Háj ve Slezsku:MAJ,
2000.
- Cohen, A. W.: Staňte se úspěšným poradcem. Brno: CP Books, a.s., 2005.
- Gabura, J., Pružinská, J.: Poradenský proces. Praha. Sociologické nakladatelství,
1995.
- Poczatková, B., Mikoláš, Z., Ludvík, L.: Poradenství pro manažery a podnikatele A. Ostrava, VŠB-TU Ostrava, 2007.
- Warzecha, J.: Jak se stát úspěšným pojišťovacím poradcem. Praha, Grada
Publishing, 2004.
Recommended literature:
- Prokopenko, J. – Kubr, M.: Management Development: A trainer’s Guide. 3rd edit.
International Labour Office. Geneva – ILO, 1996.
- Fudalinski, J. – Markiewicz, P.: Intangible Assets as a part of the competitive
Potential of an Organization. 1st edit. Repronis, Ostrava, 2003.
- Mikoláš, Z.: Entrepreneurship, Theses and Questions at the Beginning of the Third
Millennium. 1st edit. Victoria, Krakow, 2002.
Way of continuous check of knowledge in the course of semester
Know the basic theoretical and legislative knowledge.
Understand the nature, role and functions.
Identify the main targets.
Rate knowing state practice, to appreciate the main factors change the status quo and the knowledge, to propose specific procedures.
Grasp and understand the nature of the owner of consulter, economic decision-making, leadership and management in consltancy.
Familiar with the theory and practice consultar, to apply the theoretical knowledge into practical proposals and recommendations fictitious consulting company (the semester work).
seminar work and tests, credit, exam
E-learning
Information, resources, assignments and progress tests are available in Moodle.
Other requirements
- Prokopenko, J. – Kubr, M.: Management Development: A trainer’s Guide. 3rd
edit. International Labour Office. Geneva – ILO, 1996.
- Fudalinski, J. – Markiewicz, P.: Intangible Assets as a part of the
competitive Potential of an Organization. 1st edit. Repronis, Ostrava,
2003.
- Mikoláš, Z.: Entrepreneurship, Theses and Questions at the Beginning of the
Third Millennium. 1st edit. Victoria, Krakow, 2002
- VENDEL, Štefan. Kariérní poradenství. 1. vyd. Praha: Grada Publishing,
2008. 224 s. 978-80-247-1731-9.
- BLOCK, Peter. Flawless Consulting: A Guide to Getting Your Expertise Used.
3 edition. Pfeiffer: John Wiley & Sons, 2011. 352 pages. ISBN 978-470620748.
- HEDGE, Jerry W. and Walter C. Borman. The I/O Consultant: Advice and
Insights for Building a Successful Career 1. edition. Washington, DC:
American Psychological Association. 2008. 392 pages. 978-1433803390.
- VAŠTÍKOVÁ, Miroslava. Marketing služeb – efektivně a moderně. 1. vyd.
Praha: GRADA, 2008. 232 s. ISBN 978-80-247-2721-9.
- COHEN, A. William. Staňte se úspěšným poradcem. 1. vyd. Brno: CP Books,
a.s., 2005. 284 s. ISBN 80-251-0530-X.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
The concept of advice for entrepreneurs and managers as a profession
typology advice.
Consulting in business - culture and ethics.
Basic techniques thesis advisor - communication and approaches to client.
Verbal and nonverbal communication with the client.
Basic issues of work organization advisor.
Interpretation to mastering five basic stages of the counseling proces.
Specifics in selected segments of business and management.
Consultancy as business activity and proces.
Consulting projects and determination of fees.
International factors consultancy in business and management.
Professional Growth Advisor.
Current knowledge of counseling practice.
Support and guidance for the enterprise.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction