152-0406/01 – Company Strategy (SP)

Gurantor department	Department of Business Administration	Credits	5
Subject guarantor	doc. Ing. Jindra Peterková, Ph.D.	Subject version guarantor	prof. Ing. Miroslav Hučka, CSc.
Study level	undergraduate or graduate	Requirement	Compulsory
Year	1	Semester	winter
		Study language	Czech
Year of introduction	2009/2010	Year of cancellation	2012/2013
Intended for the faculties	EKF	Intended for study types	Follow-up Master

Instruction secured by
Login	Name	Tuitor	Teacher giving lectures
HUC20	prof. Ing. Miroslav Hučka, CSc.
PET35	doc. Ing. Jindra Peterková, Ph.D.

Extent of instruction for forms of study
Form of study	Way of compl.	Extent
Part-time	Credit and Examination	8+4

Subject aims expressed by acquired skills and competences

1. To know about new knowledge from strategic management and from investment´s development of company. 2. To understand the importance of the company strategy, as the basic of the business access is strategy which is different, unique and difficult to reproduce. 3. To appoint main factors of the business access of corporations resulting from the analysis of external and internal environment from the product portfolio analysis, and then to choose the appropriate company strategy. Analyze the evaluation of the project through by using financial analysis and risk analysis. 4. To assess the company strategy and investments projects by using solved case studies and case stories.

Teaching methods

Summary

The goal of this subject is developing the fundamental knowledge of business economics relating to strategic management and investment development of company. Students can use acquire skills from the sphere of business strategy in business practice in all areas of managerial work, or in management of the company. The subject is supported by means of e-learning course.

Compulsory literature:

1. DEDOUCHOVÁ, M. Strategie podniku. Praha: C.H. Beck. 2001. 256 s. ISBN 80-7179-603-4. 2. FOTR, J., SOUČEK, I. Podnikatelský záměr a investiční rozhodování. Praha: Grada Publishing. 2005. ISBN 80-247-0939-2. 3. JIRÁSEK, J.A. Strategie: Umění podnikatelských vítězství. 2. Vyd. Praha: Professional Publishing. 2003. 183 s. ISBN 80-86419-46-0. 4. KEŘKOVSKÝ, M., VYKYPĚL, O. Strategické řízení: Teorie pro praxi. 2. Vyd. Praha: C.H. Beck. 2006. 206 s. ISBN 80-7179-453-8. 5. SEDLÁČKOVÁ, H. Strategická analýza. 1. Vyd. Praha: C.H. Beck. 2000. 101 s. ISBN 80-7179-422-8. 6. SOUČEK, Z. Úspěšné zavádění strategického řízení firmy. 1. Vyd. Praha: Professional Publishing. 2003. 213 s. ISBN 80-86419-47-9. 7. SLAVIK, Š. Strategické riadenie podniku. Bratislava: Sprint 1999. 285 s. ISBN 80-88848-41-5. 8. SLÁVIK, Š. a kol. Strategický management: Prípadové štúdie. Bratislava: Ekonóm 2001. ISBN 80-225-1857-3.

Recommended literature:

1. KEŘKOVSKÝ, M. Ekonomie pro strategické řízení: Teorie pro praxi. Praha: C.H.Beck. 2004. ISBN 80-7179-885-1. 2. COLLINS, D.J., MONTGOMERY, C.A Corporate Strategy: Resources and the Scope of the Firm. 1st edition. Chicago: Irwin/McGraw Hill. 1997. 784 p. ISBN 0256178941. 3. DAVID, F.R. Strategic Management: Concepts and Cases. 10. Th edition. New Jersey: Prentice Hall. 2004. 824 p. ISBN 0131276751. 4. JOHNSON,G.,SCHOLES, K. Cesty k úspěšnému podniku. Praha: Computer Press 2000. 834 s. ISBN 80722622203. 5. WHEELEN, T. HUNGER, J.D. Strategic Management and Business Policy. New Jersey: Prentice Hall. 2003. ISBN 0131421794. 6. Souček, Z. Firma 21. století. Praha: Professional Publishing, 2005. ISBN 80-86419-88-6.

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

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Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

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Conditions for subject completion

Part-time form (validity from: 2009/2010 Winter semester)

Task name	Type of task	Max. number of points (act. for subtasks)	Min. number of points	Max. počet pokusů
Exercises evaluation and Examination	Credit and Examination	100 (100)	51
Exercises evaluation	Credit	35	18
Examination	Examination	65	33	3

Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic year	Programme	Branch/spec.	Spec.	Zaměření	Form	Study language	Tut. centre	Year	W	S	Type of duty
2009/2010	(N6208) Economics and Management	(6208T020) Business Economics	(02) Business Economics		K	Czech	Ostrava	1			Compulsory	study plan

Occurrence in special blocks

Block name	Academic year	Form of study	Study language	Year	W	S	Type of block	Block owner

Assessment of instruction

2009/2010 Winter