152-0406/02 – Company Strategy (SP)

Gurantor departmentDepartment of Business AdministrationCredits4
Subject guarantordoc. Ing. Jindra Peterková, Ph.D.Subject version guarantordoc. Ing. Jindra Peterková, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2010/2011Year of cancellation2012/2013
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
PET35 doc. Ing. Jindra Peterková, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Part-time Credit 8+4

Subject aims expressed by acquired skills and competences

1. To know about new knowledge from strategic management and from investment´s development of company. 2. To understand the importance of the company strategy, as the basic of the business access is strategy which is different, unique and difficult to reproduce. 3. To appoint main factors of the business access of corporations resulting from the analysis of external and internal environment from the product portfolio analysis, and then to choose the appropriate company strategy. Analyze the evaluation of the project through by using financial analysis and risk analysis. 4. To assess the company strategy and investments projects by using solved case studies and case stories.

Teaching methods


The goal of this subject is developing the fundamental knowledge of business economics relating to strategic management and investment development of company. Students can use acquire skills from the sphere of business strategy in business practice in all areas of managerial work, or in management of the company. The subject is supported by means of e-learning course.

Compulsory literature:

1. DEDOUCHOVÁ, M. Strategie podniku. Praha: C.H. Beck. 2001. 256 s. ISBN 80-7179-603-4. 2. FOTR, J., SOUČEK, I. Podnikatelský záměr a investiční rozhodování. Praha: Grada Publishing. 2005. ISBN 80-247-0939-2. 3. JIRÁSEK, J.A. Strategie: Umění podnikatelských vítězství. 2. Vyd. Praha: Professional Publishing. 2003. 183 s. ISBN 80-86419-46-0. 4. KEŘKOVSKÝ, M., VYKYPĚL, O. Strategické řízení: Teorie pro praxi. 2. Vyd. Praha: C.H. Beck. 2006. 206 s. ISBN 80-7179-453-8. 5. SEDLÁČKOVÁ, H. Strategická analýza. 1. Vyd. Praha: C.H. Beck. 2000. 101 s. ISBN 80-7179-422-8. 6. SOUČEK, Z. Úspěšné zavádění strategického řízení firmy. 1. Vyd. Praha: Professional Publishing. 2003. 213 s. ISBN 80-86419-47-9. 7. SLAVIK, Š. Strategické riadenie podniku. Bratislava: Sprint 1999. 285 s. ISBN 80-88848-41-5. 8. SLÁVIK, Š. a kol. Strategický management: Prípadové štúdie. Bratislava: Ekonóm 2001. ISBN 80-225-1857-3.

Recommended literature:

1. KEŘKOVSKÝ, M. Ekonomie pro strategické řízení: Teorie pro praxi. Praha: C.H.Beck. 2004. ISBN 80-7179-885-1. 2. COLLINS, D.J., MONTGOMERY, C.A Corporate Strategy: Resources and the Scope of the Firm. 1st edition. Chicago: Irwin/McGraw Hill. 1997. 784 p. ISBN 0256178941. 3. DAVID, F.R. Strategic Management: Concepts and Cases. 10. Th edition. New Jersey: Prentice Hall. 2004. 824 p. ISBN 0131276751. 4. JOHNSON,G.,SCHOLES, K. Cesty k úspěšnému podniku. Praha: Computer Press 2000. 834 s. ISBN 80722622203. 5. WHEELEN, T. HUNGER, J.D. Strategic Management and Business Policy. New Jersey: Prentice Hall. 2003. ISBN 0131421794. 6. Souček, Z. Firma 21. století. Praha: Professional Publishing, 2005. ISBN 80-86419-88-6.

Way of continuous check of knowledge in the course of semester

Oral presentation of case studies


Course: 152 306 Company Strategy see http://moodle.vsb.cz/vyuka/course

Other requirements



Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Introduction to strategic management. Vision, mission and objectives of the company. 2. Analysis of external and internal environment. Synthesis of the results. 3. Business strategy. Business strategies under chosen conditions. 4. Management and evaluation of business portfolio. 5. Enterprise and functional strategies. 6. Strategic management system. 7. Enterprise strategies based on the BSC method. 8. Project preparation and implementation. 9. Projects evaluation. 10. Risks of the projects and investment program. 11. Company strategy in an international context. 12. Super competition and strategy of tomorrow. 13. Economic strength and corporate power.

Conditions for subject completion

Part-time form (validity from: 2010/2011 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation Credit 85  43
        písemka Written test  
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2010/2011 (N6208) Economics and Management (6208T020) Business Economics (02) Business Economics K Czech Ostrava 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner