152-0431/01 – Business Administration and Strategy (PE a S)

Gurantor departmentDepartment of Business Administration and LawCredits6
Subject guarantordoc. Ing. Jindra Peterková, Ph.D.Subject version guarantordoc. Ing. Jindra Peterková, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2011/2012Year of cancellation2015/2016
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
PET35 doc. Ing. Jindra Peterková, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Part-time Credit and Examination 12+8

Subject aims expressed by acquired skills and competences

1. To be aware of advanced knowledge about business administration and strategy 2. To understand the principles of business administration and strategy 3. To indentify main and partial goals of contemporary business administration and strategy 4. To assess learned conditions of practice, to value main aspects of contemporary condition and knowledge change, to draft efficient recommendations in form of actual strategies for enterprise development to be presented in a term work. 5. To grasp and understand the concept of the problem that is solved (in the term paper) and brings it to rational presentation with actual recommendations. 6. To familiarize oneself with the theory and practice of business administration, to apply theoretical knowledge into practical analytical conclusions and draft other trends in business development.

Teaching methods

Project work


The aim of the module is the interpretation of Economics and Management programme focused on contemporary concepts and models of business administration and strategy. The module is set for Economics and Management programme students, who during their bachelor studies graduated from Business Administration A, B or C modules or modules with the similar content (Enterprise Theory, Entrepreneurship and Enterprise, etc.). As to content the module is linked also to other modules of Business Administration domain master studies, e.g. Business Development A, B. The module offers the determination of economical business strategy at the beginning of the 21st century. It deals with business potential determination including its economical rationality, system of business strategy in contemporary entrepreneurial environment conditions (incl. transnationalization, virtualization, etc.) with regard to enterprise competitiveness. The focus is given to application of various business strategy setting concepts, especially diagnostic approach GM-Trend on actual enterprise and its practical analytical conclusions and trends of further business development. The module has its own E-learning support.

Compulsory literature:

DONALD F. KURATKO Entrepreneurship: theory, process, practice. Mason: South-Western Cengage Learning, 2009. 544 p. ISBN 978-0-324-59091-3. IRELAND, D., HOSKISSON, R., HITT, M. The Management of Strategy.South-Western CENGAGE Learning, 2009. ISBN 978-0-538-75321-0. NEEDLE, D. Business in Context: An Introduction to Business and Its Environment. Thomson, 2004. 646 p. ISBN 9781861529923. PORTER, M. E. Competitive Avantage : Creating and Sustaining Superior Performance. 1. New York : The Free Press, 1985. 558 s. ISBN 0-684-84146-0. WHEELEN THOMAS L., HUNGER DAVID J. Strategic management and business policy: toward global sustainability Upper Saddle River: Pearson Education, 2012. 911 p. ISBN 978-0-13-257020-6.

Recommended literature:

HISRICH, ROBERT D., PETERS, MICHAEL P., SHEPHERD, DEAN A. Entrepreneurship. McGraw-Hill/Irwin, 2006. 648 p. ISBN 9780073210568. NICKELS WILLIAM G., MCHUGH JAMES M., MCHUGH SUSAN M. Understanding business. New York: McGraw-Hill/Irwin, 2010. 569 p. ISBN 978-0-07-131410-7.

Way of continuous check of knowledge in the course of semester

- Tests - Annotations of lectures - An oral presentation of partial results from term paper


Other requirements

- Solve the case studies


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. An introductory lecture 2. Contemporary approach to business administration and strategy 3. The concept of organic enterprise – potential determination 4. The concept of organic enterprise –potential rationality limits 5. The business strategic management system with regard to contemporary entrepreneurial environment 6. The competitiveness as a fundamental of business competitive strategy 7. Business strategy selection with regard to the enterprise and its line of business 8. The development and trends in enterprise and functional strategies 9. The mechanism of business strategy development with regard to business administration. 10. The concept of GM-Trend methodology 11. The GM-Trend methodology application– creation of variants 12. The GM-Trend methodology implementation – testing and simulation of variants 13. A lecture with the professional guest speaker 14. Colloquium

Conditions for subject completion

Part-time form (validity from: 2011/2012 Winter semester, validity until: 2015/2016 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 45  23 2
        Examination Examination 55  28 3
Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2012/2013 (N6208) Economics and Management (6208T020) Business Economics (02) Business Economics K Czech Ostrava 1 Compulsory study plan
2011/2012 (N6208) Economics and Management (6208T020) Business Economics (02) Business Economics K Czech Ostrava 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

2012/2013 Winter
2011/2012 Winter