152-0442/07 – Business Development A (RP-A)
| Gurantor department | Department of Business Administration | Credits | 3 |
| Subject guarantor | doc. Ing. Ladislav Ludvík, CSc. | Subject version guarantor | doc. Ing. Ladislav Ludvík, CSc. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 1 | Semester | winter |
| | Study language | Czech |
| Year of introduction | 2014/2015 | Year of cancellation | 2018/2019 |
| Intended for the faculties | EKF | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
The aim of the subject is to present an integrated view on enterprise with
emphasis on new and non traditional forms of entrepreneurship. The subject
aspires to enlarge independence and creativity of students especially in
working with technical literature, electronic sources etc. It develops ability
to confront theoretical concepts and practical manifestation of undertaking.
Lecture blocks pay attention to significant and new trends in the development
of entrepreneurship forms.
Teaching methods
Lectures
Tutorials
Summary
The aim of the subject is to present an integrated view on enterprise with
emphasis on new and non traditional forms of entrepreneurship. The subject
aspires to enlarge independence and creativity of students especially in
working with technical literature, electronic sources etc. It develops ability
to confront theoretical concepts and practical manifestation of undertaking.
Lecture blocks pay attention to significant and new trends in the development
of entrepreneurship forms.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
term control of the processing tasks
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
Curriculum:
1st Theory of business development - basic concepts and typologies
2nd Contemporary trends and mega-trends in business development
3rd The business potential in the development of business
4th Business Environment and Enterprise Development
5th Business Environment of the European Union - the specifics of Business Development
6th Specifics of business development at regional and local environment
7th The specifics of the development of big business and transnational
8th The specifics of the development of small and medium business
9th Synergy and Business Networking - developmental aspects
10th Specifics development intrapodnikání
11th Soft factors in the development of business
12th Non-standard forms and multicriteria Business Development
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction