152-0443/02 – Development of Enterprise B (RP-B)
| Gurantor department | Department of Business Administration | Credits | 5 |
| Subject guarantor | doc. Ing. Jindra Peterková, Ph.D. | Subject version guarantor | doc. Ing. Ladislav Ludvík, CSc. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 2 | Semester | winter |
| | Study language | Czech |
| Year of introduction | 2010/2011 | Year of cancellation | 2016/2017 |
| Intended for the faculties | EKF | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
The goal is to develop students' knowledge and engineering skills of business development issues. This applies particularly to issues of competitiveness in business development, methods for measuring the business potential, business networks and synergistic alliances. Practical purpose of education is that students acquire appropriate methods and techniques for solving business development. The course follows the development of entrepreneurship A. Develops diagnostics business as one of the bases of engineering work in the field of business development. Continually applying lessons learned in dealing with students semester assignment in two-to three-member teams.
Teaching methods
Lectures
Individual consultations
Tutorials
Summary
The course covers issues of competitiveness in business development, methods for measuring the business potential, business networks and synergistic alliances. Students learn appropriate methods and techniques for solving business development. The course follows the development of entrepreneurship A. Develops diagnostics business as one of the bases of engineering work in the field of business development. Continually applying lessons learned in dealing with students semester assignment in two-to three-member teams.
Compulsory literature:
1. Ludvík, L. – Mikoláš, Z. – Wozniaková, Z.: Rozvoj podnikání B. Soubor prezentací odborných témat. Ostrava: VŠB-Technická univerzita Ostrava, 2008.
2. Mikoláš, Z.: Jak zvýšit konkurenceschopnost podniku. Konkurenční potenciál a dynamika podnikání. Praha: Grada, 2005.
Recommended literature:
shing, 2005.
11. Truneček, J.: Znalostní podnik ve znalostní společnosti. Praha: Professional Publishing, 2003.
12. Kiernan, M.J.: Inovuj nebo nepřežiješ! Praha: Management Press, 1998.
13. Kotter, J.P.: Vedení procesu změny. Praha: Managent Press, 2000.
14. Vinš, P. – Liška, V.: Rating. Praha: C. H. Beck, 2005.
Way of continuous check of knowledge in the course of semester
Ongoing tests and correspondence tasks
E-learning
Other requirements
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Prerequisities
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1st Contemporary trends in the development of criteria and business
2nd Competing in Business
3rd Risk and protective mechanisms in Business
4th Proprietary portfolio of business development
5th Typology of methods and measurement bases business potential
6th Methods for analysis, synthesis, and prognosis of corporate business development body
7th Methods and procedures for evaluating options in business development
8th Fundamentals of Project Management Business Development
9th Economy of time and space to develop business
10th Networks in business development and their effectiveness
11th New concepts in business development
12th Topic of business theory and practice
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction