152-0443/02 – Development of Enterprise B (RP-B)

Gurantor departmentDepartment of Business AdministrationCredits5
Subject guarantordoc. Ing. Jindra Peterková, Ph.D.Subject version guarantordoc. Ing. Ladislav Ludvík, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semesterwinter
Study languageCzech
Year of introduction2010/2011Year of cancellation2016/2017
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
LUD50 doc. Ing. Ladislav Ludvík, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Part-time Credit and Examination 6+6

Subject aims expressed by acquired skills and competences

The goal is to develop students' knowledge and engineering skills of business development issues. This applies particularly to issues of competitiveness in business development, methods for measuring the business potential, business networks and synergistic alliances. Practical purpose of education is that students acquire appropriate methods and techniques for solving business development. The course follows the development of entrepreneurship A. Develops diagnostics business as one of the bases of engineering work in the field of business development. Continually applying lessons learned in dealing with students semester assignment in two-to three-member teams.

Teaching methods

Lectures
Individual consultations
Tutorials

Summary

The course covers issues of competitiveness in business development, methods for measuring the business potential, business networks and synergistic alliances. Students learn appropriate methods and techniques for solving business development. The course follows the development of entrepreneurship A. Develops diagnostics business as one of the bases of engineering work in the field of business development. Continually applying lessons learned in dealing with students semester assignment in two-to three-member teams.

Compulsory literature:

1. Ludvík, L. – Mikoláš, Z. – Wozniaková, Z.: Rozvoj podnikání B. Soubor prezentací odborných témat. Ostrava: VŠB-Technická univerzita Ostrava, 2008. 2. Mikoláš, Z.: Jak zvýšit konkurenceschopnost podniku. Konkurenční potenciál a dynamika podnikání. Praha: Grada, 2005.

Recommended literature:

shing, 2005. 11. Truneček, J.: Znalostní podnik ve znalostní společnosti. Praha: Professional Publishing, 2003. 12. Kiernan, M.J.: Inovuj nebo nepřežiješ! Praha: Management Press, 1998. 13. Kotter, J.P.: Vedení procesu změny. Praha: Managent Press, 2000. 14. Vinš, P. – Liška, V.: Rating. Praha: C. H. Beck, 2005.

Way of continuous check of knowledge in the course of semester

Ongoing tests and correspondence tasks

E-learning

Other requirements

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Prerequisities

Subject codeAbbreviationTitleRequirement
152-0442 RP-A Business Development A Compulsory

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1st Contemporary trends in the development of criteria and business 2nd Competing in Business 3rd Risk and protective mechanisms in Business 4th Proprietary portfolio of business development 5th Typology of methods and measurement bases business potential 6th Methods for analysis, synthesis, and prognosis of corporate business development body 7th Methods and procedures for evaluating options in business development 8th Fundamentals of Project Management Business Development 9th Economy of time and space to develop business 10th Networks in business development and their effectiveness 11th New concepts in business development 12th Topic of business theory and practice

Conditions for subject completion

Part-time form (validity from: 2010/2011 Winter semester, validity until: 2016/2017 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 35  18
        Examination Examination 65  33
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2011/2012 (N6208) Economics and Management (6208T020) Business Economics (02) Business Economics K Czech Ostrava 1 Compulsory study plan
2010/2011 (N6208) Economics and Management (6208T020) Business Economics (02) Business Economics K Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner