152-0443/06 – Development of Enterprise B (RP-B)
| Gurantor department | Department of Business Administration | Credits | 4 |
| Subject guarantor | doc. Ing. Jindra Peterková, Ph.D. | Subject version guarantor | doc. Ing. Jindra Peterková, Ph.D. |
| Study level | undergraduate or graduate | | |
| | Study language | Czech |
| Year of introduction | 2017/2018 | Year of cancellation | 2019/2020 |
| Intended for the faculties | EKF | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
The goal is to develop students' knowledge and engineering skills of business development issues. This applies particularly to issues of competitiveness in business development, methods for measuring the business potential, business networks and synergistic alliances. Practical purpose of education is that students acquire appropriate methods and techniques for solving business development. The course follows the development of entrepreneurship A. Develops diagnostics business as one of the bases of engineering work in the field of business development. Continually applying lessons learned in dealing with students semester assignment in two-to three-member teams.
Teaching methods
Lectures
Individual consultations
Tutorials
Summary
The course covers issues of competitiveness in business development, methods for measuring the business potential, business networks and synergistic alliances. Students learn appropriate methods and techniques for solving business development. The course follows the development of entrepreneurship A. Develops diagnostics business as one of the bases of engineering work in the field of business development. Continually applying lessons learned in dealing with students semester assignment in two-to three-member teams.
Compulsory literature:
1. Ludvík, L. – Mikoláš, Z. – Wozniaková, Z.: Rozvoj podnikání B. Soubor prezentací odborných témat. Ostrava: VŠB-Technická univerzita Ostrava, 2008.
2. Mikoláš, Z.: Jak zvýšit konkurenceschopnost podniku. Konkurenční potenciál a dynamika podnikání. Praha: Grada, 2005.
Recommended literature:
shing, 2005.
11. Truneček, J.: Znalostní podnik ve znalostní společnosti. Praha: Professional Publishing, 2003.
12. Kiernan, M.J.: Inovuj nebo nepřežiješ! Praha: Management Press, 1998.
13. Kotter, J.P.: Vedení procesu změny. Praha: Managent Press, 2000.
14. Vinš, P. – Liška, V.: Rating. Praha: C. H. Beck, 2005.
Way of continuous check of knowledge in the course of semester
tratment student work, correspondence tasks
E-learning
Other requirements
Additional requirements for the student - self
Prerequisities
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Contemporary trends and business development criteria
2. Competitiveness and innovation in enterprise and entrepreneurship
3. Risk and defense mechanisms in business
4. Property portfolio in the development of enterprise and entrepreneurship
5. Principles of measurement business and innovation potential
6. Methods for analysis and synthesis of business development
7. Methods and procedures for the evaluation of alternatives in business development
8. Generic algorithm in modeling the process of investing
9. Fundamentals of project management business development
10. Economics time and space in business development
11. The search for new concepts in business development
12. Current topic of theory and business practice
Conditions for subject completion
Conditions for completion are defined only for particular subject version and form of study
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction