152-0452/02 – Consulting for Managers and Entrepreneurs B (PMP-B-K)

Gurantor departmentDepartment of Business Administration and LawCredits6
Subject guarantordoc. Dr. Ing. Pavel BlecharzSubject version guarantordoc. Dr. Ing. Pavel Blecharz
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2012/2013Year of cancellation2012/2013
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
BLE50 doc. Dr. Ing. Pavel Blecharz
SIK159 Ing. Irena Sikorová
WOZ04 Ing. Zuzana Wozniaková, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Part-time Credit and Examination 8+6

Subject aims expressed by acquired skills and competences

Students will learn about the professional consulting to managers in companies and for entrepreneurs who work together in managerial positions. Students will be able to evaluate their consulting skills base and to market their consulting firm. They will know how to promote their product and sell it. Also handle economic management of consulting firm and learn the basic skills of their own work of consultant.

Teaching methods

Project work


The course is aimed at promoting business through professional consulting for entrepreneurs and managers. The course complements the course Consulting for entrepreneurs and managers “A”, with special focus on issues of management and economics of consultancy. The course is designed as a guide to the profession of internal or external consultants in business and management. The course is built on teamwork in the virtual (imaginary) consulting firm.

Compulsory literature:

WEISS,Alan. The Consulting Bible. New Jersey: John Willey&Sons, 2011. 274s. ISBN 978-0-470-92808-0.

Recommended literature:

ERICKSON, Aaron. The Nomadic Developer. Boston: Addison-Wesley, 2009. 361s. ISBN 978-0-321-60639-6. MAGLIO, Paul and Cheryl KIELISZEWSKI and James SPOHRER. Handbook of Service Science. New York: Springer, 2010. 758s. ISBN 978-1-4419-1627-3. NELSON, Bob and Peter Economy. Consulting for Dummies. 2nd ed. Hoboken: Willey Publishing, 2008. 359s. ISBN 978-0-470-17809-6.

Way of continuous check of knowledge in the course of semester


Other requirements

Creating a project of fictive consultancy company.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Getting started in consultancy, basic definitions, self assesment. 2. Selection of consultancy type, establishment of consulting company. 3. Service marketing - marketing plan, market research, marketing aims, market segmentation. 4. 4P, product, make product tangible. 5. 4P - promotion, advertisement, distribution, time plan. 6. Services sale - business meetings, specific communication with the client, nature of the client, create offer, prices of services. 7. Economics of consulting firms - cost, cost structure, income, income structure, financial goals. 8. Pricing, benchmarking, calculation of prices based on costs. 9. Quality management at consultancy company - consultancy and services, consulting business, quality management of consulting services. 10. Selected problems of management and economics of consulting firm, examples from practice. 11. Contemporary knowledge of the consulting practice - guidance on the market situation in the Czech Republic and the world, innovation of consulting services. 12. Practical consultancy in quality management - ISO, selected elements of a quality management consulting, marketing, pricing, innovation.

Conditions for subject completion

Part-time form (validity from: 2012/2013 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 40  21
        Examination Examination 60  31 3
Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2012/2013 (N6208) Economics and Management (6208T020) Business Economics (02) Business Economics K Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

2012/2013 Winter