152-0494/06 – Advice for Managers and Entrepreneurs (PMP-A-K)
| Gurantor department | Department of Business Administration | Credits | 4 |
| Subject guarantor | Ing. Blanka Poczatková, Ph.D.,MBA,LL.M. | Subject version guarantor | Ing. Blanka Poczatková, Ph.D.,MBA,LL.M. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 3 | Semester | summer |
| | Study language | Czech |
| Year of introduction | 2017/2018 | Year of cancellation | 2021/2022 |
| Intended for the faculties | EKF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
1. To know the basic theoretical findings about consultancy and a consultancy firm
2. To understand the basics and roles of the consultant and the consultancy firm
3. To appoint main and partial goals of consultancy
4. To assess the already known stage, evaluate main factors of change of the present stage and knowledge of consultancy, propose concrete procedures for effective developments of the consultancy firm
5. To handle and understand the basics of economic managing, economic decision making, leading and process controlling in the consultancy company
6. To apprise of the theory and consultancy experience in the Czech republic, apply theoretical findings to practical suggestions and recommendations of a fictive consultancy firm (in the semestral task)
Teaching methods
Lectures
Tutorials
Summary
The emphasis in this course is put on the support of entrepreneurship by means of professional consultancy for businessmen and managers. In tutorials students learn to be well versed in given problems through skilled discussion, written reports and seminar papers and learn to work with special literature as well i.e.: management consulting in perspective, the consulting process and potential, consulting in various areas of management, managing a consulting firm, developing management consultants and the consulting profession.
Compulsory literature:
- Kubr, M. Management Consulting. A guide to the profession. 3rd edit.
International Labour Office. Geneva – ILO, 1997
- Prokopenko, J. – Kubr, M.: Management Development: A trainer’s Guide. 3rd
edit. International Labour Office. Geneva – ILO, 1996
- Fudalinski, J. – Markiewicz, P.: Intangible Assets as a part of the competitive
Potential of an Organization. 1st edit. Repronis, Ostrava, 2003
- Mikoláš, Z.: Entrepreneurship, Theses and Questions at the Beginning of the
Third Millennium. 1st edit. Victoria, Krakow, 2002
Recommended literature:
According to the trainer's instructions.
Way of continuous check of knowledge in the course of semester
a) preparation of semester projects
b) credit of exercise
c) oral examination
E-learning
Written support of lecturers and trainees (including a list of current sources) + LMS.
Other requirements
treatment semester work and midterm test
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
Course syllabus:
1. Conception of counseling for entrepreneurs and managers as a profession - definition of consulting, counseling and counseling service, history of counseling, development of counseling, specifics of service, ethics and culture in counseling, reasons for using and not using counseling services.
2. Typology of counseling - commercial and non-commercial form of counseling services, types of counseling services in management and business, typology of forms of business support, basic types of personnel counseling.
3. Business consulting - definition of the terms culture and ethics, code of ethics, ethics in selected activities of the consulting firm.
4. Techniques of counseling work and process of change - basic techniques of counseling work, definition of counseling approaches, role of counselor in counseling process, criteria of counseling verification, nature of change, dilemmas of change, nature of change, concept of change in people.
5. Communication of the counselor with the client - model of communication, verbal and nonverbal communication, manifestations of nonverbal communication, mistakes in communication, types of behavior, personality traits, acting abroad.
6. Organization of counseling work - organization of consulting firm office, composition of counseling team, first contact with client, time in counseling and temporalization of negotiations.
7. Consultancy process and its application, counseling skills and offer of services - phases of counseling process, identification of client problem, project approach to order planning, definition of counseling skills, structure of counseling services offer.
8. Specifics in selected business segments and business management - role of advisor and definition of basic methods in selected business segments and business management.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction