152-0494/06 – Advice for Managers and Entrepreneurs (PMP-A-K)

Gurantor departmentDepartment of Business AdministrationCredits4
Subject guarantorIng. Blanka Poczatková, Ph.D.,MBA,LL.M.Subject version guarantorIng. Blanka Poczatková, Ph.D.,MBA,LL.M.
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2017/2018Year of cancellation2021/2022
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
BLE50 doc. Dr. Ing. Pavel Blecharz
POC20 Ing. Blanka Poczatková, Ph.D.,MBA,LL.M.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Part-time Credit and Examination 8+4

Subject aims expressed by acquired skills and competences

1. To know the basic theoretical findings about consultancy and a consultancy firm 2. To understand the basics and roles of the consultant and the consultancy firm 3. To appoint main and partial goals of consultancy 4. To assess the already known stage, evaluate main factors of change of the present stage and knowledge of consultancy, propose concrete procedures for effective developments of the consultancy firm 5. To handle and understand the basics of economic managing, economic decision making, leading and process controlling in the consultancy company 6. To apprise of the theory and consultancy experience in the Czech republic, apply theoretical findings to practical suggestions and recommendations of a fictive consultancy firm (in the semestral task)

Teaching methods



The emphasis in this course is put on the support of entrepreneurship by means of professional consultancy for businessmen and managers. In tutorials students learn to be well versed in given problems through skilled discussion, written reports and seminar papers and learn to work with special literature as well i.e.: management consulting in perspective, the consulting process and potential, consulting in various areas of management, managing a consulting firm, developing management consultants and the consulting profession.

Compulsory literature:

- Kubr, M. Management Consulting. A guide to the profession. 3rd edit. International Labour Office. Geneva – ILO, 1997 - Prokopenko, J. – Kubr, M.: Management Development: A trainer’s Guide. 3rd edit. International Labour Office. Geneva – ILO, 1996 - Fudalinski, J. – Markiewicz, P.: Intangible Assets as a part of the competitive Potential of an Organization. 1st edit. Repronis, Ostrava, 2003 - Mikoláš, Z.: Entrepreneurship, Theses and Questions at the Beginning of the Third Millennium. 1st edit. Victoria, Krakow, 2002

Recommended literature:

According to the trainer's instructions.

Way of continuous check of knowledge in the course of semester

a) preparation of semester projects b) credit of exercise c) oral examination


Written support of lecturers and trainees (including a list of current sources) + LMS.

Other requirements

treatment semester work and midterm test


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

Course syllabus: 1. Conception of counseling for entrepreneurs and managers as a profession - definition of consulting, counseling and counseling service, history of counseling, development of counseling, specifics of service, ethics and culture in counseling, reasons for using and not using counseling services. 2. Typology of counseling - commercial and non-commercial form of counseling services, types of counseling services in management and business, typology of forms of business support, basic types of personnel counseling. 3. Business consulting - definition of the terms culture and ethics, code of ethics, ethics in selected activities of the consulting firm. 4. Techniques of counseling work and process of change - basic techniques of counseling work, definition of counseling approaches, role of counselor in counseling process, criteria of counseling verification, nature of change, dilemmas of change, nature of change, concept of change in people. 5. Communication of the counselor with the client - model of communication, verbal and nonverbal communication, manifestations of nonverbal communication, mistakes in communication, types of behavior, personality traits, acting abroad. 6. Organization of counseling work - organization of consulting firm office, composition of counseling team, first contact with client, time in counseling and temporalization of negotiations. 7. Consultancy process and its application, counseling skills and offer of services - phases of counseling process, identification of client problem, project approach to order planning, definition of counseling skills, structure of counseling services offer. 8. Specifics in selected business segments and business management - role of advisor and definition of basic methods in selected business segments and business management.

Conditions for subject completion

Part-time form (validity from: 2017/2018 Summer semester, validity until: 2021/2022 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Credit and Examination Credit and Examination 100 (100) 51
        Credit Credit 40  25
        Examination Examination 60  25 3
Mandatory attendence participation: credit and exam

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2020/2021 (B6208) Economics and Management (6208R020) Business Economics K Czech Ostrava 3 Compulsory study plan
2019/2020 (B6208) Economics and Management (6208R020) Business Economics K Czech Ostrava 3 Compulsory study plan
2018/2019 (B6208) Economics and Management (6208R020) Business Economics K Czech Ostrava 3 Compulsory study plan
2017/2018 (B6208) Economics and Management (6208R020) Business Economics K Czech Ostrava 3 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

2020/2021 Summer
2019/2020 Summer
2018/2019 Summer
2017/2018 Summer