152-0500/02 – Business Economics A (BE A)
Gurantor department | Department of Business Administration | Credits | 5 |
Subject guarantor | Ing. Hana Štverková, Ph.D.,MBA,LL.M. | Subject version guarantor | Ing. Hana Štverková, Ph.D.,MBA,LL.M. |
Study level | undergraduate or graduate | Requirement | Compulsory |
Year | 1 | Semester | winter |
| | Study language | English |
Year of introduction | 2015/2016 | Year of cancellation | 2020/2021 |
Intended for the faculties | EKF | Intended for study types | Bachelor, Follow-up Master |
Subject aims expressed by acquired skills and competences
It`s cross-sectional subject which provides basic theoretical knowledge about business economics. Students obtain knowledge about foundation, development, operation and termination of a business. Students acquaint with individual business activities as well. The economic aspect of the issues is emphasized and the accent is put on acquirement of the specialized terminology. Students further extend their knowledge in special subjects in the following courses.
Teaching methods
Lectures
Seminars
Individual consultations
Tutorials
Summary
It`s cross-sectional subject which provides basic theoretical knowledge about
business economics. Students obtain knowledge about foundation, development,
operation and termination of a business. Students acquaint with individual
business activities as well. The economic aspect of the issues is emphasized
and the accent is put on acquirement of the specialized terminology. Students
further extend their knowledge in special subjects in the following courses.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Student should have a basic knowledge of business economics.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
The content of the lectures:
1. Business economics in context: and basic business objectives and functions
2. Types of enterprises and organizations, the business environment and surroundings
3. Business life cycle
4. Asset and capital structure of a business
5. Business efficiency - revenues, expenses
6. Financial business management
7. Types of business organizational structures
8. Marketing in business context
9. Product pricing methods
10. Introduction to human resource
11. Specifics of SMEs
12. Business strategy
13. Production and operations management
14. Successful business development: new guidelines and trends
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction