152-0501/02 – Business Administration I (BA I)

Gurantor departmentDepartment of Business AdministrationCredits6
Subject guarantorIng. Jiří Franek, Ph.D.Subject version guarantordoc. Ing. Jindra Peterková, Ph.D.
Study levelundergraduate or graduateRequirementChoice-compulsory
Study languageEnglish
Year of introduction2011/2012Year of cancellation2017/2018
Intended for the facultiesEKFIntended for study typesBachelor, Follow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
FRA135 Ing. Jiří Franek, Ph.D.
PET35 doc. Ing. Jindra Peterková, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 2+2

Subject aims expressed by acquired skills and competences

1. To know the basic theoretical findings about business and business administration. 2. To understand the basic of present enterprise and business administration. 3. To appoint main and partial goals of the subject in present enterprise conditions. 4. To assess the already known stage of practical training experience, evaluate main factors of change of the present stage and knowledge of a company´s economy and management. 5. To handle and understand the basics of the economic decision making, leading and managing processes in the present company. 6. To apprise of the theory and experience of business administration.

Teaching methods

Individual consultations
Project work


T1. Nature of Entrepreneurship T2. The Business Environment T3. Entrepreneurial Characteristics T4. Starting and Developing Business T5. Organizational Aspects of Business T6. Innovation and Management Strategy T7. Corporate Strategy and Planning T8. Directing and Leadership T9. Production and Operations Management T10. Marketing and Sales Management T11. Managerial Simulation Game

Compulsory literature:

BARRINGER, Bruce R. a R. Duane IRELAND. Entrepreneurship: successfully launching new ventures. Sixth edition. Harlow: Pearson, [2019]. ISBN 978-1-292-25533-0. GREENE, Francis J. Entrepreneurship: theory and practice. London: Red Globe Press, 2020. ISBN 978-1-137-58955-2. IRELAND DUANE R., HOSKISSON ROBERT E., HITT MICHAEL A. The management of strategy: concept. Mason: South-Western Cengage Learning, 2011. 405 p. ISBN 978-0-538-75321-0 . KURATKO, Donald F. Entrepreneurship: theory, process, practice. Tenth edition. Boston: Cengage Learning, [2017]. ISBN 978-1-305-57624-7.

Recommended literature:

NICKELS WILLIAM G., MCHUGH JAMES M., MCHUGH SUSAN M. Understanding business. New York: McGraw-Hill/Irwin, 2010. 569 p. ISBN 978-0-07-131410-7. THOMAS, Christopher R. a S. Charles MAURICE. Managerial economics: foundations of business analysis and strategy. Twelfth edition. New York: McGraw-Hill Education, 2016. The McGraw-Hill economics series. ISBN 978-1-259-25107-8.

Way of continuous check of knowledge in the course of semester

Students should elaborate tasks.


Course: 152-0501 Business Administration I

Other requirements

- Students solve case studies


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Natural concept of Business and Business Administration 2. The Business Environment 3. The Entrepreneurial Perspective 4. Starting and Developing Business 5. Organizational Aspects of Business 6. Innovation and Management Strategy 7. Corporate Strategy and Planning 8. Directing and Leadership 9. Production and Operations Management 10. Marketing and Sales Management 11. Administrative Management

Conditions for subject completion

Full-time form (validity from: 2011/2012 Summer semester, validity until: 2017/2018 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation Credit 85 (55) 43
        examination Oral examination 55  28
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2012/2013 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Choice-compulsory study plan
2011/2012 (B6208) Economics and Management (6208R020) Business Economics (00) Business Economics P Czech Ostrava Choice-compulsory study plan
2011/2012 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Choice-compulsory study plan
2011/2012 (N6208) Economics and Management (6208T011) Economics and Law in Business P Czech Ostrava 1 Choice-compulsory study plan
2011/2012 (B6208) Economics and Management (6208R174) European Business Studies P Czech Ostrava 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner