152-0541/02 – Business Diagnostics (PD)

Gurantor departmentDepartment of Business AdministrationCredits3
Subject guarantorIng. Josef Kašík, Ph.D.Subject version guarantorIng. Josef Kašík, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Study languageEnglish
Year of introduction2010/2011Year of cancellation2011/2012
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
KAS20 Ing. Josef Kašík, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 1+1

Subject aims expressed by acquired skills and competences

The objectives of the subject: 1) to classify and structure businesses and other organizations for the purpose of their diagnosing, 2) to use systems thinking, 3) to analyze the financial health of a business, 4) to determine the value of a business, 5) to apply selected diagnostic methods.

Teaching methods

Individual consultations


1. Business diagnostics and therapeutics – introduction, terminology, history 2. Business as an object of diagnostics – classification and structure 3. Business as a system 4. Financial health 5. Business value – asset, income and market approach 6. Selected diagnostic methods

Compulsory literature:

THOMPSON, M.; MIMICK, R. Business Diagnostics: The Canadian Edition 2nd Edition. Trafford Publishing 2006.

Recommended literature:

FOGG, C. D. Diagnostic Marketing: Finding and Fixing Critical Problems. Addison-Wesley. GORDON, J. R. Organizational Behavior: A Diagnostic Approach (7th Edition). Prentice Hall 2001. KOVACH, K. Human Resource Management: A Diagnostic Approach. Univ. Press of America. NIVEN, P. R. Balanced Scorecard Diagnostics: Maintaining Maximum Performance. Wiley 2005.

Way of continuous check of knowledge in the course of semester


Other requirements


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1) Business diagnostics and therapeutics – introduction, terminology 2) Business diagnostics and therapeutics – history 3) Business as an object of diagnostics – classification and structure 4) Business as a system 5) Business financial health 6) Business value – main concepts, asset methods 7) Business value - income and market approach 8) Selected diagnostic methods 9) Diagnostics of business environment 10) Business problems – definition, classfification, methods 11) Crisis management – anatomy of crisis, types of crises, approaches to crises 12) Business potentials and World Class Company 13) Risk management – risk definition, methods to identify, analyze and evaluate risks 14) General diagnostic models

Conditions for subject completion

Conditions for completion are defined only for particular subject version and form of study

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2011/2012 (N6208) Economics and Management (6208T011) Economics and Law in Business P Czech Ostrava 2 Choice-compulsory study plan
2010/2011 (N6202) Economic Policy and Administration (6202T095) Economics and Law in Journalism P Czech Ostrava 1 Choice-compulsory study plan
2010/2011 (N6208) Economics and Management (6208T062) Marketing and Business (00) Marketing and Business P Czech Ostrava 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner