152-0541/04 – Business Diagnostics (PD)
| Gurantor department | Department of Business Administration | Credits | 3 |
| Subject guarantor | Ing. Josef Kašík, Ph.D. | Subject version guarantor | Ing. Josef Kašík, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Choice-compulsory |
| Year | 3 | Semester | winter |
| | Study language | English |
| Year of introduction | 2011/2012 | Year of cancellation | 2011/2012 |
| Intended for the faculties | EKF | Intended for study types | Follow-up Master, Bachelor |
Subject aims expressed by acquired skills and competences
The objectives of the subject:
1) to classify and structure businesses and other organizations for the purpose of their diagnosing,
2) to use systems thinking,
3) to analyze the financial health of a business,
4) to determine the value of a business,
5) to apply selected diagnostic methods.
Teaching methods
Lectures
Individual consultations
Summary
1. Business diagnostics and therapeutics – introduction, terminology, history
2. Business as an object of diagnostics – classification and structure
3. Business as a system
4. Financial health
5. Business value – asset, income and market approach
6. Selected diagnostic methods
Compulsory literature:
THOMPSON, M.; MIMICK, R. Business Diagnostics: The Canadian Edition 2nd Edition. Trafford Publishing 2006.
Recommended literature:
FOGG, C. D. Diagnostic Marketing: Finding and Fixing Critical Problems. Addison-Wesley.
GORDON, J. R. Organizational Behavior: A Diagnostic Approach (7th Edition). Prentice Hall 2001.
KOVACH, K. Human Resource Management: A Diagnostic Approach. Univ. Press of America.
NIVEN, P. R. Balanced Scorecard Diagnostics: Maintaining Maximum Performance. Wiley 2005.
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
There are no other requirements for students.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1) Business diagnostics and therapeutics – introduction, terminology
2) Business diagnostics and therapeutics – history
3) Business as an object of diagnostics – classification and structure
4) Business as a system
5) Business financial health
6) Business value – main concepts, asset methods
7) Business value - income and market approach
8) Selected diagnostic methods
9) Diagnostics of business environment
10) Business problems – definition, classfification, methods
11) Crisis management – anatomy of crisis, types of crises, approaches to crises
12) Business potentials and World Class Company
13) Risk management – risk definition, methods to identify, analyze and evaluate risks
14) General diagnostic models
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
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