152-0803/02 – Business Planning and Company Investment Strategy (PIRF)
| Gurantor department | Department of Business Administration and Law | Credits | 3 |
| Subject guarantor | Dr.Ing. Zuzana Čvančarová | Subject version guarantor | Dr.Ing. Zuzana Čvančarová |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 2 | Semester | summer |
| | Study language | Czech |
| Year of introduction | 2006/2007 | Year of cancellation | 2012/2013 |
| Intended for the faculties | EKF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
The course continues to enrich student’s essential knowledge from the business economics, management, finance, accounting and other interrelated areas. The aim of the course is to provide students a complex overview of planning process of enterprise development as a whole, investment decision making with utilization of knowledge management that in practice leads to increase of business performance. The main part of the course will be focused on understanding of interrelated and complex business plans and their implementation in business performance context.
Teaching methods
Lectures
Tutorials
Summary
Compulsory literature:
Recommended literature:
Robert G. Wittmann, Matthias P. Reuter. Strategic planning : how to deliver maximum value through effective business strategy. London: Kogan Page, 2008.176 p. ISBN 978-0-7494-5233-9.
Additional study materials
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
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Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
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Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction