155-0330/01 – Software Support of Marketing (SPM)

Gurantor departmentDepartment of Computer ScienceCredits2
Subject guarantorIng. Petr Rozehnal, Ph.D.Subject version guarantorIng. Petr Rozehnal, Ph.D.
Study levelundergraduate or graduate
Study languageCzech
Year of introduction2003/2004Year of cancellation2011/2012
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
KAS257 Ing. Petr Kašpar
ROZ01 Ing. Petr Rozehnal, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+2

Subject aims expressed by acquired skills and competences

- Create an application that support business. - To recognize the importance of SEM. - To be able to apply SEO on web pages.

Teaching methods

Lectures
Tutorials

Summary

The aim of the course is to equip students with knowledge of software applications for marketing information sources processing. Support of marketing in the environment of Internet (SEM, SEO).

Compulsory literature:

Manuals of selected software applications Kubíček, M. Velký průvodce SEO. 1. vyd. Brno: Computer Press, 2008. 320s. ISBN: 978-80-251-2195-5 SMIČKA, R. Optimalizace pro vyhledácvače - SEO. Dubany: Jaroslava Smičková, 2004. 120s. ISBN 80-239-2961-5

Recommended literature:

GRAPPONE, J., COUZIN, G. Search Engine Optimization: An Hour a Day. John Wiley & Sons. 2008. 384 p. ISBN 978-0470226643

Way of continuous check of knowledge in the course of semester

Check the ongoing tasks arising from the content of training.

E-learning

Další požadavky na studenta

There are no more requirements.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

Students are familiarized with basic aspects of web pages creation and search engine philosophy. The factors and techniques SEO are discussed. Practical implementation of SEO on web pages. Students use tools for web analytics.

Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation Credit 85 (85) 0
        Other task type Other task type 85  0
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2010/2011 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2009/2010 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2008/2009 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2007/2008 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2006/2007 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2005/2006 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2004/2005 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2004/2005 (B6208) Economics and Management (6208R062) Marketing and Business (02) Marketing and Business P Czech Ostrava 3 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner