155-0330/01 – Software Support of Marketing (SPM)
| Gurantor department | Department of Applied Informatics | Credits | 2 |
| Subject guarantor | Ing. Petr Rozehnal, Ph.D. | Subject version guarantor | Ing. Petr Rozehnal, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 3 | Semester | winter |
| | Study language | Czech |
| Year of introduction | 2003/2004 | Year of cancellation | 2011/2012 |
| Intended for the faculties | EKF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
- Create an application that support business.
- To recognize the importance of SEM.
- To be able to apply SEO on web pages.
Teaching methods
Lectures
Tutorials
Summary
The aim of the course is to equip students with knowledge of software
applications for marketing information sources processing. Support of marketing in the environment of Internet (SEM, SEO).
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
Check the ongoing tasks arising from the content of training.
E-learning
Other requirements
There are no more requirements.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
Students are familiarized with basic aspects of web pages creation and search engine philosophy. The factors and techniques SEO are discussed. Practical implementation of SEO on web pages.
Students use tools for web analytics.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction