155-0330/02 – Software Support of Marketing (SPM)

Gurantor departmentDepartment of Computer ScienceCredits4
Subject guarantorIng. Petr Rozehnal, Ph.D.Subject version guarantorIng. Petr Rozehnal, Ph.D.
Study levelundergraduate or graduate
Study languageCzech
Year of introduction2011/2012Year of cancellation2013/2014
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
ROZ01 Ing. Petr Rozehnal, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 1+2

Subject aims expressed by acquired skills and competences

- Create an application that support business. - To recognize the importance of SEM. - To be able to apply SEO on web pages.

Teaching methods

Lectures
Tutorials

Summary

The aim of the course is to equip students with knowledge of software applications for marketing information sources processing. Support of marketing in the environment of Internet (SEM, SEO).

Compulsory literature:

Manuals of selected software applications Kubíček, M. Velký průvodce SEO. 1. vyd. Brno: Computer Press, 2008. 320s. ISBN: 978-80-251-2195-5 SMIČKA, R. Optimalizace pro vyhledácvače - SEO. Dubany: Jaroslava Smičková, 2004. 120s. ISBN 80-239-2961-5

Recommended literature:

GRAPPONE, J., COUZIN, G. Search Engine Optimization: An Hour a Day. John Wiley & Sons. 2008. 384 p. ISBN 978-0470226643

Way of continuous check of knowledge in the course of semester

Check the ongoing tasks arising from the content of training.

E-learning

Další požadavky na studenta

Content of the course requires knowledge of the basics of creating web pages.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

Students are familiarized with basic aspects of web pages creation and search engine philosophy. The factors and techniques SEO are discussed. Practical implementation of SEO on web pages.

Conditions for subject completion

Conditions for completion are defined only for particular subject version and form of study

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2012/2013 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2011/2012 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner