155-1317/01 – Advertisement graphic design (RG)

Gurantor departmentDepartment of Applied InformaticsCredits5
Subject guarantorIng. Ivana Čermáková, Ph.D.Subject version guarantorIng. Ivana Čermáková, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semestersummer
Study languageCzech
Year of introduction2019/2020Year of cancellation
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
CER0458 Ing. Ivana Čermáková, Ph.D.
SOB081 Ing. Lucie Sobková
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Graded credit 2+2

Subject aims expressed by acquired skills and competences

Goal of this lecture is to gain knowledge about graphic designs in advertisement field of expertise (logo creation, flier design, poster design, graphics for website presentation). For this, students will be able to use advanced graphics software, such as Corel Package.

Teaching methods

Lectures
Tutorials

Summary

Cílem předmětu je získání dovedností ve tvorbě jednoduchých grafických objektů pro účel reklamní prezentace (například tvorba loga, tvorba letáku, tvorba plakátu, tvorba vizuálu pro webové stránky apod.) Studenti se zdokonalí v práci v prostředí grafických balíků Corel.

Compulsory literature:

DABNER, D., STEWART, S. and A. VICKRESS. Graphic Design School. USA: Thames and Hudson, 2020. s. 208. ISBN 050029559X. MULLER, J. and J. WIEDEMANN. The History Of Graphic Design. 40 th Ed. Germany: Taschen GmbH, 2022. s. 512. ISBN 3836588064. MULLER, J. and J. WIEDEMANN. The History Of Graphic Design. Vol 2. Germany: Taschen GmbH, 2022. s. 480. ISBN 978-3-8365-7037-4.

Recommended literature:

BAECHLER, O. and X. GREER. Blender 3D by example: a project-based guide to learning the latest Blender 3D, and EEVEE rendering engine, and Grease pencil. Second edition. Birmingham: Packt Publishing, 2020. s. 658. ISBN 178961256x. MARSCHNER, S. et al. Fundamentals of computer graphics. Boca Raton: CRC Press, 2022. s. 700. ISBN 0367505037. WIEDEMANN, J. Logo Design. Global Brands. Germany: Taschen GmbH, 2019. s. 608. ISBN 3836576759.

Way of continuous check of knowledge in the course of semester

Semester project and test (min. 70%).

E-learning

Other requirements

There are no further requirements for students.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Setting template for produced document 2. Composition rules, golden ratio 3. Choice of colors for composition 4. Vector graphics basics 5. Curve and shape drawing 6. Line drawing, color filling, color transitions 7. Font choice, font types 8. Inserting text, text editing 9. Typography basics 10. Graphic files formats 11. Print preparations 12. Practical applications of raster and vector graphics

Conditions for subject completion

Full-time form (validity from: 2019/2020 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Graded credit Graded credit 100  51 3
Mandatory attendence participation: Attendance at the seminar is not required.

Show history

Conditions for subject completion and attendance at the exercises within ISP: Attendance at seminars is not required but it is necessary to complete the tasks that are part of the credit (completion of the tasks depends on an individual agreement with the teacher).

Show history

Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2024/2025 (B0414A050001) Marketing (S01) Marketing Communication P Czech Ostrava 2 Compulsory study plan
2023/2024 (B0414A050001) Marketing (S01) Marketing Communication P Czech Ostrava 2 Compulsory study plan
2022/2023 (B0414A050001) Marketing (S01) Marketing Communication P Czech Ostrava 2 Compulsory study plan
2021/2022 (B0414A050001) Marketing (S01) Marketing Communication P Czech Ostrava 2 Compulsory study plan
2020/2021 (B0414A050001) Marketing (S01) Marketing Communication P Czech Ostrava 2 Compulsory study plan
2019/2020 (B0414A050001) Marketing (S01) Marketing Communication P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction



2022/2023 Summer
2021/2022 Summer
2020/2021 Summer