155-1317/01 – Advertisement graphic design (RG)
Gurantor department | Department of Applied Informatics | Credits | 5 |
Subject guarantor | Ing. Ivana Čermáková, Ph.D. | Subject version guarantor | Ing. Ivana Čermáková, Ph.D. |
Study level | undergraduate or graduate | Requirement | Compulsory |
Year | 2 | Semester | summer |
| | Study language | Czech |
Year of introduction | 2019/2020 | Year of cancellation | |
Intended for the faculties | EKF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
Goal of this lecture is to gain knowledge about graphic designs in advertisement field of expertise (logo creation, flier design, poster design, graphics for website presentation). For this, students will be able to use advanced graphics software, such as Corel Package.
Teaching methods
Lectures
Tutorials
Summary
Cílem předmětu je získání dovedností ve tvorbě jednoduchých grafických objektů pro účel reklamní prezentace (například tvorba loga, tvorba letáku, tvorba plakátu, tvorba vizuálu pro webové stránky apod.) Studenti se zdokonalí v práci v prostředí grafických balíků Corel.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
Semester project and test (min. 70%).
E-learning
Other requirements
There are no further requirements for students.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Setting template for produced document
2. Composition rules, golden ratio
3. Choice of colors for composition
4. Vector graphics basics
5. Curve and shape drawing
6. Line drawing, color filling, color transitions
7. Font choice, font types
8. Inserting text, text editing
9. Typography basics
10. Graphic files formats
11. Print preparations
12. Practical applications of raster and vector graphics
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction