330-7018/01 – Aesthetics (ES)
| Gurantor department | Department of Applied Mechanics | Credits | 2 |
| Subject guarantor | doc. Mgr. Pavel, Zahrádka, Ph.D. MBA M.S.c | Subject version guarantor | doc. Mgr. Pavel, Zahrádka, Ph.D. MBA M.S.c |
| Study level | undergraduate or graduate | Requirement | Choice-compulsory type B |
| Year | 1 | Semester | summer |
| | Study language | Czech |
| Year of introduction | 2019/2020 | Year of cancellation | |
| Intended for the faculties | FS | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
Ensure understanding of the disscused topics. To teach students to apply the acquired theoretical knowledge in design practice.
Teaching methods
Tutorials
Summary
The aim of the course is to acquaint the participants with the basic method of aesthetic research (analytical aesthetics) and basic theoretical concepts of aesthetics (art, kitsch, fake, aesthetic value, work, originality, author, taste), whose application will be rehearsed and tested on a particular material, respectively. case studies from the world of art (fine art, photography, audiovisual production) and non-artistic aesthetics (consumer aesthetics). The aim of the seminar is to teach students to reflect critically on creative practice and to learn how to think about questions of aesthetic value and the impact of artistic creation in a broader economic, ethical and social context.
Compulsory literature:
Hume, D. „O normě vkusu“. Aluze 5, č. 2, 2002, 82–91.
Lindstrom, Martin. Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound. New York: Free Press, 2005.
Sibley, F. „Esteticke pojmy“. In Vlastimil Zuska (ed.): Uměni, krasa, šeredno. Praha: Karolinum 2003, s. 23–48.
Recommended literature:
Zahrádka, P. Estetika spotřební kultury. In: Pavel Zahrádka (ed.): Spotřební kultura: Historie, teorie a výzkum. Praha: Academia 2014, 337–364.
Zuska, V. Estetika - úvod do současnosti tradiční disciplíny. Triton, 2001.
Beranová, V. Průvodce po světě současné estetiky. Monument, 2018.
Additional study materials
Way of continuous check of knowledge in the course of semester
The student is continuously evaluated after elaboration of partial tasks (paper, case study of consumer product aesthetics). Active participation in seminars at least 80%.
E-learning
Other requirements
Active participation in seminars at least 80%.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1-2. Introduction to methodology and methods of analytical aesthetics
3-4. Definition of art and art disputes
5-6. Evaluation of works of art
7. Art and fake
8. High versus popular culture
9–10. Consumer Culture Aesthetics
11–12. Beauty, art and symbolic violence
13. Kitsch
14. Work, copyright and market
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction