342-0491/01 – Transportation Management and Economic (MaED)

Gurantor departmentInstitute of TransportCredits3
Subject guarantordoc. Ing. Ivana Olivková, Ph.D.Subject version guarantordoc. Ing. Ivana Olivková, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year4Semestersummer
Study languageCzech
Year of introduction2007/2008Year of cancellation
Intended for the facultiesFASTIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
OLI22 doc. Ing. Ivana Olivková, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Graded credit 2+0
Combined Graded credit 12+0

Subject aims expressed by acquired skills and competences

To analyze the sorts of entrepreneurship in market economy. To recognize and formulate the problems of production process in a company and service in the field of service. To summarize issues from work running study and from working time and evaluate effects and impacts from designed changes. To propose the optimal structure of costs and income in a company entrepreneurship. To evaluate the marketing strategy of various models. Acquirements will be demonstrated by solving a semester project.

Teaching methods

Lectures
Tutorials

Summary

The principles of entrepreneurship and business activity in market economy, production processes in an enterprise. The problems of services in a branch of service. Planning of work, working time and production. Personnel policy in an enterprise. Managerial approaches to costs and income of a company, price setting, managerial control of company as a whole. Marketing and marketing mix.

Compulsory literature:

MADDALA, G.S.-MILLER, E.: Microeconomics, theory and application. McGraw-Hill, Book Company, 1989, ISBN 0-07-039415-6 QUINET, E.-Vickerman, R.: Principles of Trasnport Economics. Edward Elgar Publishing, Inc., 2004, ISBN 1-84064-865-1

Recommended literature:

SPENCER, E.D.: Economics, study guide. Addison-Wesley Publishong Company, 1990, ISBN 0-201-05932-0

Way of continuous check of knowledge in the course of semester

Project-establishing the project company in the field of transport Test 1 Test 2

E-learning

Další požadavky na studenta

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

The program of lectures 1. Introduction and basic concepts 2. Company organization, management and termination of business 3. Assets, capital and financial management 4. Demand for transport 5. Travel services 6. Preparation and planning the performance of the company 7. Costs and expenses of transport company 8. Revenues and earnings of transport company 9. Return transport. 10. Price and pricing 11. Investment activities of the transport company 12. Taxes and tax policy for transport services. 13. Marketing in the field of transport services, the marketing mix. 14. Accounting transport company Exercise Program 1. Practice basic concepts. 2. The planning process, creating organizational structure. 3. Entering the project - 'Project establishment of the company in the field of transport " 4. Creating a Business Plan 5. Consultation on the project 6. Planning performance of the transport company 7. The founder's budget - the cost of transport companies 8. Test 1. Revenues and earnings for transport companies 9. Calculation of the critical point of profitability, the profitability 10.Completion and processing end of the project 11.Presentation and project evaluation 12.Presentation and project evaluation. 13.Depreciation methods-calculations 14.Test 2. Marketing activities.

Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Graded exercises evaluation Graded credit 100 (100) 0
        Other task type Other task type 100  0
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2016/2017 (B3607) Civil Engineering (3607R042) Traffic Engineering P Czech Ostrava 4 Compulsory study plan
2016/2017 (B3607) Civil Engineering (3607R042) Traffic Engineering K Czech Ostrava 4 Compulsory study plan
2015/2016 (B3607) Civil Engineering (3607R042) Traffic Engineering P Czech Ostrava 4 Compulsory study plan
2015/2016 (B3607) Civil Engineering (3607R042) Traffic Engineering K Czech Ostrava 4 Compulsory study plan
2014/2015 (B3607) Civil Engineering (3607R042) Traffic Engineering P Czech Ostrava 4 Compulsory study plan
2014/2015 (B3607) Civil Engineering (3607R042) Traffic Engineering K Czech Ostrava 4 Compulsory study plan
2013/2014 (B3607) Civil Engineering (3607R042) Traffic Engineering P Czech Ostrava 4 Compulsory study plan
2013/2014 (B3607) Civil Engineering (3607R042) Traffic Engineering K Czech Ostrava 4 Compulsory study plan
2012/2013 (B3607) Civil Engineering (3607R042) Traffic Engineering P Czech Ostrava 4 Compulsory study plan
2012/2013 (B3607) Civil Engineering (3607R042) Traffic Engineering K Czech Ostrava 4 Compulsory study plan
2011/2012 (B3607) Civil Engineering (3607R042) Traffic Engineering P Czech Ostrava 4 Compulsory study plan
2011/2012 (B3607) Civil Engineering (3607R042) Traffic Engineering K Czech Ostrava 4 Compulsory study plan
2010/2011 (B3607) Civil Engineering (3607R042) Traffic Engineering K Czech Ostrava 3 Compulsory study plan
2010/2011 (B3607) Civil Engineering (3607R042) Traffic Engineering P Czech Ostrava 3 Compulsory study plan
2009/2010 (B3607) Civil Engineering (3607R042) Traffic Engineering P Czech Ostrava 3 Compulsory study plan
2009/2010 (B3607) Civil Engineering (3607R042) Traffic Engineering K Czech Ostrava 3 Compulsory study plan
2008/2009 (B3607) Civil Engineering (3607R042) Traffic Engineering P Czech Ostrava 3 Compulsory study plan
2008/2009 (B3607) Civil Engineering (3607R042) Traffic Engineering K Czech Ostrava 3 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner