342-3330/02 – The economy in transport I (EvDI)
| Gurantor department | Institute of Transport | Credits | 4 |
| Subject guarantor | doc. Ing. Ivana Olivková, Ph.D. | Subject version guarantor | doc. Ing. Ivana Olivková, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 3 | Semester | summer |
| | Study language | Czech |
| Year of introduction | 2020/2021 | Year of cancellation | |
| Intended for the faculties | FS | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
To analyze the sorts of transport business. To recognize and formulate the problems of traffic and transport processes in a transport company and transport service in the field of service. To summarize issues of work running study and working time in transport and evaluate effects and impacts from designed changes. To propose the optimal structure of costs and income in transport. To evaluate the marketing strategy of various models. Acquirements will be demonstrated by solving a semester project.
Teaching methods
Lectures
Tutorials
Summary
The principles of transport business and business activity in transport company. The problems of transport services in a branch of service. Planning of work, working time in transport. Personnel policy of transport company. Costs and income of a transport company, price setting, managerial control of transport company as a whole. Marketing in transport and marketing mix.
Compulsory literature:
Recommended literature:
Additional study materials
Way of continuous check of knowledge in the course of semester
Project-establishing the project company in the field of transport
Test 1
Test 2
E-learning
Other requirements
Skills demonstrated by solving the semester work.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
The program of lectures
1. Introduction and basic concepts
2. Company organization in transport, management and termination of business
3. Assets, capital and financial management in transport
4. Demand for transport
5. Travel services
6. Preparation and planning the performance of the company
7. Costs and expenses of transport company
8. Revenues and earnings of transport company
9. Return transport.
10. Price and pricing
11. Investment activities of the transport company
12. Taxes and tax policy for transport services.
13. Marketing in the field of transport services, the marketing mix.
14. Accounting transport company
Exercise Program
1. Practice basic concepts.
2. The planning process, creating organizational structure.
3. Entering the project - 'Project establishment of the company in the field of transport "
4. Creating a Business Plan
5. Consultation on the project
6. Planning performance of the transport company
7. The founder's budget - the cost of transport companies
8. Test 1. Revenues and earnings for transport companies
9. Calculation of the critical point of profitability, the profitability
10.Completion and processing end of the project
11.Presentation and project evaluation
12.Presentation and project evaluation.
13.Depreciation methods-calculations
14.Test 2. Marketing activities.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction