342-3359/01 – Management and marketing in transport and logistics (MaMvDL)
| Gurantor department | Institute of Transport | Credits | 4 |
| Subject guarantor | Ing. Jana Míková, Ph.D. | Subject version guarantor | Ing. Jana Míková, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 3 | Semester | winter |
| | Study language | Czech |
| Year of introduction | 2021/2022 | Year of cancellation | |
| Intended for the faculties | FS | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
The student will become familiar with the process of decision-making, planning, organization and creation of organizational structures. Furthermore, the student gets to know the market and the marketing environment, the marketing mix in transport and logistics. After completing the course, students will be able to draw up a Business Plan, which represents the success factors of the future business, possible risks, a financial plan and a timetable.
Teaching methods
Lectures
Tutorials
Summary
The student will become familiar with the process of decision-making, planning, organization and creation of organizational structures. Furthermore, the student gets to know the market and the marketing environment, the marketing mix in transport and logistics. After completing the course, students will be able to draw up a Business Plan, which represents the success factors of the future business, possible risks, a financial plan and a timetable.
Compulsory literature:
Blažek, L. Management, Organizování, rozhodování, ovlivňování - 2., rozšířené vydání. Praha: Grada, 2014, ISBN: 978-80-247-4429-2
Donelly H. James; Gibson L. James; Management. Praha: Grada, 1997, ISBN: 978-80-7169-422-9
Kotler, F.; Marketing a management - 14. vydání. Praha: Grada, 2013, ISBN: 978-80-247-4150-5
Kotler, F.; Armstrong, G.; Marketing – 6. vydání. Praha: Grada, 2003, ISBN: 978-80-247-0513-2
Marketing Week, Centaur Communication,London
http://www.marketingweek.com
Recommended literature:
Kotler, F.; Armstrong, G.; Marketing – 6. vydání. Praha: Grada, 2003, ISBN: 978-80-247-0513-2
Marketing Week, Centaur Communication,London
http://www.marketingweek.com
Way of continuous check of knowledge in the course of semester
test 40 p., project 60 p.
E-learning
lms.vsb.cz
Other requirements
No other requirements on students are defined.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Introduction to the subject, basic terms, concept of management
2. Decision-making and the principle of choice
3. Planning and the planning process
4. Motivation, motivational tools, human resources management
5. Organizing, organizational structures, creating organizational structures
6. Communication, internal and external communication systems
7. Control, controlling, audit
8. Marketing, marketing environment, market and targeted marketing, types of purchasing behavior
9. Marketing mix – product, price
10. Marketing mix – communication and stimulation of sales, distribution
11. Business Plan - Goal, mission, keys to success, Overview of the company,
12. Business Plan - Products and services, Market analysis, Financial plan, Cash flow
13. Business Plan - Plan strategy and tools to achieve it, SWOT analysis
14. Business Plan - Management of the company, Organizational structure of the company, team management, "gaps" in the team, personnel plan
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
Předmět neobsahuje žádné hodnocení.