342-3378/01 – Commercial Activities in Air Transport (OČvLD)
| Gurantor department | Institute of Transport | Credits | 4 |
| Subject guarantor | doc. Ing. Ivana Olivková, Ph.D. | Subject version guarantor | doc. Ing. Ivana Olivková, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Choice-compulsory type B |
| Year | 3 | Semester | winter |
| | Study language | Czech |
| Year of introduction | 2021/2022 | Year of cancellation | |
| Intended for the faculties | FS | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
The aim of the course is to acquaint students with the basic principles of commercial and operational activities of airlines.
Teaching methods
Lectures
Tutorials
Summary
The student will gain an overview of the basic principles in key topics of commercial and operational areas of airlines, including airline costs, open sky agreements, airline transport activities, revenue management, airport service provision, product planning, etc. to the extent necessary for a graduate of a bachelor's degree programme with an aviation focus. It will acquire knowledge of the context of operating airlines in a global environment, following selected entities active in air transport.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
Continuous verification of students' knowledge in practical exercises where students are actively involved in teaching. A separate project of a smaller scale, which, from a practical point of view, solves the studied issues, verifies the results achieved and draws conclusions.
E-learning
Other requirements
No other requiremets defined
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Air transport as a global sector, commercial and operational cooperation of the air transport sectors
2. Characteristics of airline operations and their trends
3. Regulation in air transport
4. Airline transport services
5. Basic air transport documents
6. Air transport conditions
7. Air transport process of persons and cargo
8. Costs and revenues of air transport
9. Efficiency and profitability of air transport, their indicators and management
10. Competition and cooperation between airlines, aviation alliances
11. Business models and strategies of air carriers
12. Cooperation between the airport and the airline in the transport process
13. IT in the air transport process
14. Summary of the course
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
Předmět neobsahuje žádné hodnocení.