345-0310/02 – Principles of Marketing (ZMk)

Gurantor departmentDepartment of Mechanical TechnologyCredits3
Subject guarantorIng. Libor Nečas, Ph.D.Subject version guarantorIng. Libor Nečas, Ph.D.
Study levelundergraduate or graduateRequirementChoice-compulsory
Year3Semesterwinter
Study languageCzech
Year of introduction2002/2003Year of cancellation2011/2012
Intended for the facultiesFSIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
NEC45 Ing. Libor Nečas, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Combined Credit and Examination 12+4

Subject aims expressed by acquired skills and competences

The goal of subject is to gain orientation in the field and understand the links to related subject matter of follow-up articles. The student demonstrates the degree of fulfillment of the objectives in the final test and fulfillment of tasks for completion of the course.

Teaching methods

Lectures
Individual consultations
Tutorials
Project work
Other activities

Summary

The course focuses on basic concepts and categories of modern marketing in conditions of advanced market economy. Learning outcomes of the course unit The aim of the course is to gain an orientation in the field of marketing, its origin and development, principles of management and planning of marketing activities, the structure of the marketing environment, customer behavior, market research and the system of marketing tools in the company. Another topic group is focused on a set of basic marketing tools (product, price, distribution and communication) and ways of using them. Learning outcomes of the course unit The aim of the course is to obtain an orientation in the subject and to understand the links to related subjects of related subjects. The student will be able to demonstrate that the student has completed the final test and that he / she has fulfilled his / her tasks as a condition for completing the subject.

Compulsory literature:

[1] KOTLER, P. - Principles of marketing, Harlow: Pearson Education, 2014, 716 s. [2] BAINES, Paul, Chris FILL a Kelly PAGE. Marketing. 2nd ed. Oxford: Oxford University Press, 2011. ISBN 978-0-19-957961-7.

Recommended literature:

[1] KOTLER, P. - Principles of marketing, Harlow: Pearson Education, 2014, 716 s.

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

Lecture: 1. Introduction to the subject 2. Marketing in market economy 3. Development marketing like entrepreneurial philosophically 4. Marketing scheduling and drive 5. Marketing macro - environment 6. Marketing micro - environment 7. Purchase behaviour consumers – consumer behaviour 8. Purchase behaviour institution 9. Market research 10. Marketing mix 11. Product and product policy 12. Price and price policy 13. Communication and communications policy 14. International marketing 15. Production marketing mix for international markets

Conditions for subject completion

Combined form (validity from: 1960/1961 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 35 (35) 0
                Project Project 15  0
                Other task type Other task type 20  0
        Examination Examination 65 (65) 0
                Written examination Written examination 20  0
                Oral Oral examination 45  0
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2011/2012 (B2341) Engineering (2301R040) Industrial Engineering K Czech Ostrava 3 Choice-compulsory study plan
2010/2011 (B2341) Engineering (2301R040) Industrial Engineering K Czech Ostrava 3 Choice-compulsory study plan
2009/2010 (B2341) Engineering (2301R040) Industrial Engineering K Czech Ostrava 3 Choice-compulsory study plan
2008/2009 (B2341) Engineering (2301R040) Industrial Engineering K Czech Ostrava 3 Choice-compulsory study plan
2007/2008 (B2341) Engineering (2303R002) Mechanical Engineering Technology (71) Technological Management K Czech Ostrava 3 Choice-compulsory study plan
2006/2007 (B2341) Engineering (2303R002) Mechanical Engineering Technology (71) Technological Management K Czech Ostrava 3 Choice-compulsory study plan
2005/2006 (B2341) Engineering (2303R002) Mechanical Engineering Technology (71) Technological Management K Czech Ostrava 3 Choice-compulsory study plan
2004/2005 (B2341) Engineering (2303R002) Mechanical Engineering Technology (71) Technological Management K Czech Ostrava 3 Choice-compulsory study plan
2003/2004 (B2341) Engineering (2303R002) Mechanical Engineering Technology (71) Technological Management K Czech Ostrava 3 Choice-compulsory study plan
2002/2003 (B2341) Engineering (2303R002) Mechanical Engineering Technology (71) Technological Management K Czech Ostrava 3 Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner