345-0340/02 – Strategic Management (SMng)

Gurantor departmentDepartment of Mechanical TechnologyCredits4
Subject guarantorIng. Libor Nečas, Ph.D.Subject version guarantordoc. Ing. Josef Novák, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2007/2008Year of cancellation2010/2011
Intended for the facultiesFSIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
NOV17 doc. Ing. Josef Novák, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Part-time Credit and Examination 0+8

Subject aims expressed by acquired skills and competences

After completing the course the student: - be able to explain the concept of strategic management, strategy, innovation strategy business - will know the basic principles of strategic thinking, the importance of innovation and information technologies in business strategies, - will be able to formulate various stages of strategy and implement it, - be able to describe and evaluate approaches to handling corporate strategies

Teaching methods

Individual consultations
Project work


The subject offers basic orientation in strategic management of the company. The individual chapters logically follow one another, from general themes of strategic planning and analysis, to product strategy, price, distribution or communication. The course will provide an overall and basic orientation in the main disciplines of economics. It focuses mainly on general and macroeconomics and the basic concepts of financial systems. Graduates will gain the necessary knowledge to analyze and estimate the impact of economic policy on the business community.

Compulsory literature:

[1] BUTLER, R., DAVIES, L., PIKE, R., SHARP, J.: Strategic investment decisions. Routledge, London 1993, [2] SEKHAR SATYA, G. V.: Business Policy and Strategic Management. I. K. International Pvt Ltd, 2009, 288 p.

Recommended literature:

[1] HITT, M.; IRELAND DUANE, R; HOSKISSON, R.: Strategic Management: Concepts: Competitiveness and Globalization. Cengage Learning, 2010, 448 p.

Way of continuous check of knowledge in the course of semester


Other requirements


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

Lectures: 1. Basic characteristics of strategic management 2. Definition of long-term intention in trading 3. Strategic analysis 4. Definition and selection of strategy 5. Strategy implementation 6. Control 7. Financial management in company strategy 8. Innovation in company strategy 9. Information support of strategic management 10. Special strategic forms 11. Developing trends in strategic management system

Conditions for subject completion

Part-time form (validity from: 1960/1961 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 35 (35) 0
                Other task type Other task type 35  0
        Examination Examination 65 (65) 0
                Oral Oral examination 65  0
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2010/2011 (B2341) Engineering (2301R040) Industrial Engineering K Czech Ostrava 2 Compulsory study plan
2009/2010 (B2341) Engineering (2301R040) Industrial Engineering K Czech Ostrava 2 Compulsory study plan
2008/2009 (B2341) Engineering (2301R040) Industrial Engineering K Czech Ostrava 2 Compulsory study plan
2007/2008 (B2341) Engineering (2301R040) Industrial Engineering K Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner