345-0340/02 – Strategic Management (SMng)
| Gurantor department | Department of Mechanical Technology | Credits | 4 |
| Subject guarantor | Ing. Libor Nečas, Ph.D. | Subject version guarantor | doc. Ing. Josef Novák, CSc. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 2 | Semester | summer |
| | Study language | Czech |
| Year of introduction | 2007/2008 | Year of cancellation | 2010/2011 |
| Intended for the faculties | FS | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
After completing the course the student:
- be able to explain the concept of strategic management, strategy, innovation strategy
business
- will know the basic principles of strategic thinking, the importance of innovation and information
technologies in business strategies,
- will be able to formulate various stages of strategy and implement it,
- be able to describe and evaluate approaches to handling corporate strategies
Teaching methods
Lectures
Individual consultations
Tutorials
Project work
Summary
The subject offers basic orientation in strategic management of the company. The individual chapters logically follow one another, from general themes of strategic planning and analysis, to product strategy, price, distribution or communication.
The course will provide an overall and basic orientation in the main disciplines of economics. It focuses mainly on general and macroeconomics and the basic concepts of financial systems. Graduates will gain the necessary knowledge to analyze and estimate the impact of economic policy on the business community.
Compulsory literature:
[1] BUTLER, R., DAVIES, L., PIKE, R., SHARP, J.: Strategic investment decisions. Routledge, London 1993,
[2] SEKHAR SATYA, G. V.: Business Policy and Strategic Management. I. K. International Pvt Ltd, 2009, 288 p.
Recommended literature:
[1] HITT, M.; IRELAND DUANE, R; HOSKISSON, R.: Strategic Management: Concepts: Competitiveness and Globalization. Cengage Learning, 2010, 448 p.
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
Lectures:
1. Basic characteristics of strategic management
2. Definition of long-term intention in trading
3. Strategic analysis
4. Definition and selection of strategy
5. Strategy implementation
6. Control
7. Financial management in company strategy
8. Innovation in company strategy
9. Information support of strategic management
10. Special strategic forms
11. Developing trends in strategic management system
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
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