345-0340/05 – Strategic Management (SMng)

Gurantor departmentDepartment of Mechanical TechnologyCredits5
Subject guarantorIng. Libor Nečas, Ph.D.Subject version guarantorIng. Libor Nečas, Ph.D.
Study levelundergraduate or graduate
Study languageCzech
Year of introduction2013/2014Year of cancellation
Intended for the facultiesFSIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
NEC45 Ing. Libor Nečas, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2

Subject aims expressed by acquired skills and competences

After completing the course the student: - be able to explain the concept of strategic management, strategy, innovation strategy business - will know the basic principles of strategic thinking, the importance of innovation and information technologies in business strategies, - will be able to formulate various stages of strategy and implement it, - be able to describe and evaluate approaches to handling corporate strategies

Teaching methods

Lectures
Individual consultations
Tutorials
Project work

Summary

The subject offers basic orientation in strategic management of the company. The individual chapters logically follow one another, from general themes of strategic planning and analysis, to product strategy, price, distribution or communication. The course will provide an overall and basic orientation in the main disciplines of economics. It focuses mainly on general and macroeconomics and the basic concepts of financial systems. Graduates will gain the necessary knowledge to analyze and estimate the impact of economic policy on the business community.

Compulsory literature:

[1] BUTLER, R., DAVIES, L., PIKE, R., SHARP, J.: Strategic investment decisions. Routledge, London 1993, [2] SEKHAR SATYA, G. V.: Business Policy and Strategic Management. I. K. International Pvt Ltd, 2009, 288 p.

Recommended literature:

[1] HITT, M.; IRELAND DUANE, R; HOSKISSON, R.: Strategic Management: Concepts: Competitiveness and Globalization. Cengage Learning, 2010, 448 p.

Way of continuous check of knowledge in the course of semester

E-learning

http://vyuka.fs.vsb.cz/course/view.php?id=174

Další požadavky na studenta

Active participation in exercises min. 80%.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

Lectures: 1. Characteristics of strategic management 2. Long-term business intentions (mission, vision, strategy) 3. Strategic planning model (phases, selection criteria) 4. Strategic situational analysis of macro-environment 5. Analysis of the business environment 6. Internal environment analysis 7. Types and strategies 8. Formulation of business strategies 9. Implementation and implementation of corporate strategies 10. Marketing strategy 11. Product and product strategy 12. Price and pricing strategy 13. Distribution and distribution strategies 14. Communications and communication strategies

Conditions for subject completion

Full-time form (validity from: 2018/2019 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 35 (35) 18
                Projekt Project 15  8
                Písemka - test Written test 15  8
                Jiný typ úlohy Other task type 5  2
        Examination Examination 65 (65) 33
                Písemná zkouška Written examination 25  18
                Ústní zkouška Oral examination 40  15
Mandatory attendence parzicipation: A student must demonstrate at least 80% attendance at training hours.

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2019/2020 (B2341) Engineering (2301R040) Industrial Engineering P Czech Ostrava 3 Compulsory study plan
2018/2019 (B2341) Engineering (2301R040) Industrial Engineering P Czech Ostrava 3 Compulsory study plan
2017/2018 (B2341) Engineering (2301R040) Industrial Engineering P Czech Ostrava 3 Compulsory study plan
2016/2017 (B2341) Engineering (2301R040) Industrial Engineering P Czech Ostrava 3 Compulsory study plan
2015/2016 (B2341) Engineering (2301R040) Industrial Engineering P Czech Ostrava 3 Compulsory study plan
2014/2015 (B2341) Engineering (2301R040) Industrial Engineering P Czech Ostrava 3 Compulsory study plan
2013/2014 (B2341) Engineering (2301R040) Industrial Engineering P Czech Ostrava 3 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner