345-0524/01 – Marketing (Mk)

Gurantor departmentDepartment of Mechanical TechnologyCredits2
Subject guarantorIng. Libor Nečas, Ph.D.Subject version guarantordoc. Ing. Josef Novák, CSc.
Study levelundergraduate or graduateRequirementOptional
Year2Semestersummer
Study languageCzech
Year of introduction2004/2005Year of cancellation2008/2009
Intended for the facultiesFSIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
NEC45 Ing. Libor Nečas, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Graded credit 2+2

Subject aims expressed by acquired skills and competences

The goal of subject is to gain orientation in the field and understand the links to related subject matter of follow-up articles. The student demonstrates the degree of fulfillment of the objectives in the final test and fulfillment of tasks for completion of the course.

Teaching methods

Lectures
Individual consultations
Tutorials
Project work
Other activities

Summary

Marketing v podmínkách průmyslové výroby – Tvorba a rozvoj marketingového systému podniku – Segmentace jako základ cíleného marketingu - Marketingová strategie - Marketingový mix /jeho popis a význam/ -Výrobek a výrobková politika - Cena a cenová politika – Distribuce a distribuční cesty – Komunikace a komunikační mix

Compulsory literature:

[1] KOTLER, P. - Principles of marketing, Harlow: Pearson Education, 2014, 716 s.

Recommended literature:

[1] ZAMAZALOVÁ, Marcela. Marketing. 2., přeprac. a dopl. vyd. V Praze: C.H. Beck, 2010, xxiv, 499 s. Beckovy ekonomické učebnice. ISBN 978-80-7400-115-4 [2] KOTLER, Philip. Marketing. Praha: Grada, c2004, 855 s. ISBN 978-802-4705-132

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

Lecture: 1. Introduction to the subject 2. Marketing management 3. Marketing policy 4. Tools marketing 5. Tools marketing 6. Public Relations 7. Public Relations 8. Marketing industrial company 9. Marketing industrial company 10. Marketing in business 11. Marketing in business 12. Marketing non - profit - making organization 13. Regional marketing 14. International marketing 15. International marketing

Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Graded exercises evaluation Graded credit 100 (100) 0
        Project Project 40  0
        Written exam Written test 40  0
        Other task type Other task type 20  0
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2008/2009 (N2301) Mechanical Engineering (2303T002) Mechanical Engineering Technology P Czech Ostrava 2 Optional study plan
2007/2008 (N2301) Mechanical Engineering (2303T002) Mechanical Engineering Technology P Czech Ostrava 2 Optional study plan
2006/2007 (N2301) Mechanical Engineering (2303T002) Mechanical Engineering Technology P Czech Ostrava 2 Optional study plan
2005/2006 (N2301) Mechanical Engineering (2303T002) Mechanical Engineering Technology P Czech Ostrava 2 Optional study plan
2004/2005 (N2301) Mechanical Engineering (2303T002) Mechanical Engineering Technology P Czech Ostrava 2 Optional study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner