345-0524/01 – Marketing (Mk)
Gurantor department | Department of Mechanical Technology | Credits | 2 |
Subject guarantor | Ing. Libor Nečas, Ph.D. | Subject version guarantor | doc. Ing. Josef Novák, CSc. |
Study level | undergraduate or graduate | Requirement | Optional |
Year | 2 | Semester | |
| | Study language | Czech |
Year of introduction | 2004/2005 | Year of cancellation | 2008/2009 |
Intended for the faculties | FS | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
The goal of subject is to gain orientation in the field and understand the links to related subject matter of follow-up articles. The student demonstrates the degree of fulfillment of the objectives in the final test and fulfillment of tasks for completion of the course.
Teaching methods
Lectures
Individual consultations
Tutorials
Project work
Other activities
Summary
Marketing v podmínkách průmyslové výroby – Tvorba a rozvoj marketingového
systému podniku – Segmentace jako základ cíleného marketingu - Marketingová
strategie - Marketingový mix /jeho popis a význam/ -Výrobek a výrobková
politika - Cena a cenová politika – Distribuce a distribuční cesty –
Komunikace
a komunikační mix
Compulsory literature:
[1] KOTLER, P. - Principles of marketing, Harlow: Pearson Education, 2014, 716 s.
Recommended literature:
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
Lecture:
1. Introduction to the subject
2. Marketing management
3. Marketing policy
4. Tools marketing
5. Tools marketing
6. Public Relations
7. Public Relations
8. Marketing industrial company
9. Marketing industrial company
10. Marketing in business
11. Marketing in business
12. Marketing non - profit - making organization
13. Regional marketing
14. International marketing
15. International marketing
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
Předmět neobsahuje žádné hodnocení.