345-0524/03 – Marketing (Mk)

Gurantor departmentDepartment of Mechanical TechnologyCredits4
Subject guarantorIng. Libor Nečas, Ph.D.Subject version guarantorIng. Libor Nečas, Ph.D.
Study levelundergraduate or graduateRequirementChoice-compulsory
Year2Semestersummer
Study languageCzech
Year of introduction2010/2011Year of cancellation2016/2017
Intended for the facultiesFSIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
NEC45 Ing. Libor Nečas, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Graded credit 2+2

Subject aims expressed by acquired skills and competences

The goal of subject is to gain orientation in the field and understand the links to related subject matter of follow-up articles. The student demonstrates the degree of fulfillment of the objectives in the final test and fulfillment of tasks for completion of the course.

Teaching methods

Lectures
Individual consultations
Tutorials
Project work
Other activities

Summary

Marketing v podmínkách průmyslové výroby – Tvorba a rozvoj marketingového systému podniku – Segmentace jako základ cíleného marketingu - Marketingová strategie - Marketingový mix /jeho popis a význam/ -Výrobek a výrobková politika - Cena a cenová politika – Distribuce a distribuční cesty – Komunikace a komunikační mix

Compulsory literature:

[1] KOTLER, P. - Principles of marketing, Harlow: Pearson Education, 2014, 716 s.

Recommended literature:

[1] ZAMAZALOVÁ, Marcela. Marketing. 2., přeprac. a dopl. vyd. V Praze: C.H. Beck, 2010, xxiv, 499 s. Beckovy ekonomické učebnice. ISBN 978-80-7400-115-4 [2] KOTLER, Philip. Marketing. Praha: Grada, c2004, 855 s. ISBN 978-802-4705-132

Way of continuous check of knowledge in the course of semester

E-learning

http://vyuka.fs.vsb.cz/course/view.php?id=187

Další požadavky na studenta

A student must demonstrate at least 80% attendance at training hours.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

Lecture: 1. First General overview of marketing 2. Second Marketing and market 3. Marketing as a business philosophy and historical development of marketing 4. Characteristics of marketing macro environment 5. Characteristics of micro-marketing 6. Behavior of customers in the consumer market 7. The purchase behavior of institutions 8. Marketing Market Research 9. marketing Mix 10. Product and product policy, product assortment and analysis 11. Price and price policy, decisions on pricing, pricing strategies 12. Distribution channels 13. Communication policy communication program 14. Creating marketing program - MIX

Conditions for subject completion

Full-time form (validity from: 2011/2012 Winter semester, validity until: 2017/2018 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Graded exercises evaluation Graded credit 100 (100) 51
        Průběžné testy Written test 60  30
        Písemná práce Project 30  15
        Aktivita Other task type 10  6
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2016/2017 (N2301) Mechanical Engineering (2303T002) Mechanical Engineering Technology (10) Technological management P Czech Ostrava 2 Choice-compulsory study plan
2015/2016 (N2301) Mechanical Engineering (2303T002) Mechanical Engineering Technology (10) Technological management P Czech Ostrava 2 Choice-compulsory study plan
2014/2015 (N2301) Mechanical Engineering (2303T002) Mechanical Engineering Technology (10) Technological management P Czech Ostrava 2 Choice-compulsory study plan
2013/2014 (N2301) Mechanical Engineering (2303T002) Mechanical Engineering Technology (10) Technological management P Czech Ostrava 2 Choice-compulsory study plan
2012/2013 (N2301) Mechanical Engineering (2303T002) Mechanical Engineering Technology (10) Technological management P Czech Ostrava 2 Choice-compulsory study plan
2011/2012 (N2301) Mechanical Engineering (2303T002) Mechanical Engineering Technology (10) Technological management P Czech Ostrava 2 Choice-compulsory study plan
2010/2011 (N2301) Mechanical Engineering (2303T002) Mechanical Engineering Technology (10) Technological management P Czech Ostrava 2 Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner