345-0528/02 – Marketing (Mk)

Gurantor departmentDepartment of Mechanical TechnologyCredits4
Subject guarantorIng. Libor Nečas, Ph.D.Subject version guarantorIng. Libor Nečas, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semestersummer
Study languageCzech
Year of introduction2004/2005Year of cancellation2012/2013
Intended for the facultiesFSIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
NEC45 Ing. Libor Nečas, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Combined Credit and Examination 12+4

Subject aims expressed by acquired skills and competences

The goal of subject is to gain orientation in the field and understand the links to related subject matter of follow-up articles. The student demonstrates the degree of fulfillment of the objectives in the final test and fulfillment of tasks for completion of the course.

Teaching methods

Lectures
Individual consultations
Tutorials
Project work
Other activities

Summary

Marketing Management. Marketing Strategy. Marketing Tools. Public Relations. Marketing of industrial business - the innovation process. Marketing in trade, services and tourism, agromarketing. Marketing non-profit organizations. Regional Marketing. International Marketing.

Compulsory literature:

KOTLER, P. - Principles of marketing, Harlow: Pearson Education, 2014, 716 s.

Recommended literature:

[1] ZAMAZALOVÁ, Marcela. Marketing. 2., přeprac. a dopl. vyd. V Praze: C.H. Beck, 2010, xxiv, 499 s. Beckovy ekonomické učebnice. ISBN 978-80-7400-115-4 [2] KOTLER, Philip. Marketing. Praha: Grada, c2004, 855 s. ISBN 978-802-4705-132

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

A student must demonstrate at least 80% attendance at training hours.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

Lecture: 1. First General overview of marketing 2. Second Marketing and market 3. Marketing as a business philosophy and historical development of marketing 4. Characteristics of marketing macro environment 5. Characteristics of micro-marketing 6. Behavior of customers in the consumer market 7. The purchase behavior of institutions 8. Marketing Market Research 9. marketing Mix 10. Product and product policy, product assortment and analysis 11. Price and price policy, decisions on pricing, pricing strategies 12. Distribution channels 13. Communication policy communication program 14. Creating marketing program - MIX

Conditions for subject completion

Combined form (validity from: 1960/1961 Summer semester, validity until: 2012/2013 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 35 (35) 0
                Project Project 20  12
                Written exam Written test 10  5
                Other task type Other task type 5  1
        Examination Examination 65 (65) 0
                Written examination Written examination 35  0
                Oral Oral examination 30  0
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2012/2013 (N2301) Mechanical Engineering (2301T003) Transport Equipment and Technology (30) Transport Technology K Czech Ostrava 2 Compulsory study plan
2011/2012 (N2301) Mechanical Engineering (2301T003) Transport Equipment and Technology (30) Transport Technology K Czech Ostrava 2 Compulsory study plan
2010/2011 (N2301) Mechanical Engineering (2301T003) Transport Equipment and Technology (30) Transport Technology K Czech Ostrava 2 Compulsory study plan
2009/2010 (N2301) Mechanical Engineering (2301T003) Transport Equipment and Technology (20) Road Transport K Czech Ostrava 2 Compulsory study plan
2009/2010 (N2301) Mechanical Engineering (2301T003) Transport Equipment and Technology (30) Transport Technology K Czech Ostrava 2 Compulsory study plan
2008/2009 (N2301) Mechanical Engineering (2301T003) Transport Equipment and Technology (10) Rail Transport K Czech Ostrava 2 Compulsory study plan
2008/2009 (N2301) Mechanical Engineering (2301T003) Transport Equipment and Technology (20) Road Transport K Czech Ostrava 2 Compulsory study plan
2008/2009 (N2301) Mechanical Engineering (2301T003) Transport Equipment and Technology (30) Transport Technology K Czech Ostrava 2 Compulsory study plan
2007/2008 (N2301) Mechanical Engineering (2301T003) Transport Equipment and Technology (10) Rail Transport K Czech Ostrava 2 Compulsory study plan
2007/2008 (N2301) Mechanical Engineering (2301T003) Transport Equipment and Technology (20) Road Transport K Czech Ostrava 2 Compulsory study plan
2007/2008 (N2301) Mechanical Engineering (2301T003) Transport Equipment and Technology (30) Transport Technology K Czech Ostrava 2 Compulsory study plan
2006/2007 (N2301) Mechanical Engineering (2301T003) Transport Equipment and Technology (10) Rail Transport K Czech Ostrava 2 Compulsory study plan
2006/2007 (N2301) Mechanical Engineering (2301T003) Transport Equipment and Technology (20) Road Transport K Czech Ostrava 2 Compulsory study plan
2006/2007 (N2301) Mechanical Engineering (2301T003) Transport Equipment and Technology (30) Transport Technology K Czech Ostrava 2 Compulsory study plan
2005/2006 (N2301) Mechanical Engineering (2301T003) Transport Equipment and Technology (10) Rail Transport K Czech Ostrava 2 Compulsory study plan
2005/2006 (N2301) Mechanical Engineering (2301T003) Transport Equipment and Technology (20) Road Transport K Czech Ostrava 2 Compulsory study plan
2005/2006 (N2301) Mechanical Engineering (2301T003) Transport Equipment and Technology (30) Transport Technology K Czech Ostrava 2 Compulsory study plan
2004/2005 (N2301) Mechanical Engineering (2301T003) Transport Equipment and Technology (10) Rail Transport K Czech Ostrava 2 Compulsory study plan
2004/2005 (N2301) Mechanical Engineering (2301T003) Transport Equipment and Technology (20) Road Transport K Czech Ostrava 2 Compulsory study plan
2004/2005 (N2301) Mechanical Engineering (2301T003) Transport Equipment and Technology (30) Transport Technology K Czech Ostrava 2 Compulsory study plan
2004/2005 (N2301) Mechanical Engineering (2301T003) Transport Equipment and Technology (40) Air Transport K Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner