460-2020/03 – Information Systems for E-business (ISEP)

Gurantor departmentDepartment of Computer ScienceCredits4
Subject guarantorIng. Radoslav Fasuga, Ph.D.Subject version guarantorIng. Radoslav Fasuga, Ph.D.
Study levelundergraduate or graduateRequirementOptional
Year3Semesterwinter
Study languageEnglish
Year of introduction2015/2016Year of cancellation
Intended for the facultiesFEIIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
FAS01 Ing. Radoslav Fasuga, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2
Combined Credit and Examination 10+10

Subject aims expressed by acquired skills and competences

The aim of this course is to acquaint students with the principles of electronic commerce and trading. The course is technically oriented, focusing on practical implementation issues presented. Students will acquire knowledge of basic concepts and guidelines for trading, marketing and design marketing strategies in the Internet environment, customer care, inventory records, logistics, accounting, electronic payment and banking channels (electronic, direct), legislation and related laws, business forms and legal personality. After completing the course, students will be able to draw up business plans for its implementation and to put into operation, will be able to design marketing and advertising campaigns, materialize their profitability and to realize the necessary steps to successfully completing a business plan for sales and services on the Internet.

Teaching methods

Lectures
Individual consultations
Tutorials
Project work
Other activities

Summary

This course is an introduction to the problems of e-business. The content of the course is a description of the business direction, marketing, inventory control, logistics, finance and related issues in the areas of e-business.

Compulsory literature:

Paul J. Jackson,Lisa Harris,Peter M. Eckersley, E-business fundamentals New Your 2003 (http://books.google.com/books?id=WYK4yshm-GsC&printsec=frontcover&dq=e-business&ei=KD9kS9DJEonEywSK5fg6&hl=cs&cd=1#v=onepage&q=&f=false)

Recommended literature:

Dave Chaffey, E-business and e-commerce management: strategy, implementation, and practice‎, 2006 Brahm Canzer, e-business: strategic thinking and practice‎, 2003 M. Papazoglou, Michael P. Papazoglou, Pieter Ribbers, E-business: organizational and technical foundations‎, 2006

Way of continuous check of knowledge in the course of semester

Meeting the following tasks: Required: Compilation and defending the business plan Funding model, analysis of the sustainability of the project Draft technical implementation of the project, timetable Optional: Opposing competing projects Paper on selected topics related to the issue of e-commerce

E-learning

Information sources available on the web: http://www.elpod.cz

Další požadavky na studenta

Additional requirements are placed on the student.

Prerequisities

Subject codeAbbreviationTitleRequirement
460-2011 TZD Data Processing Theory Recommended
460-2024 VIA Development of Internet Applications Recommended

Co-requisities

Subject has no co-requisities.

Subject syllabus:

Lectures: • The lines of business on the Internet, modern lines of business, explaining the basic concepts (B2B, B2C, B2G, etc.) • Specification of the business plan, valuation of costs and benefits, feasibility project • Pricing policy, methods of determining prices, the European Union, estimated costs associated with the implementation of business plan • inventory control and logistics inventory, basic principles, calculations, records, legislation • Monitoring statistics web applications, basic indicators, SEO optimization, testing, quality of treatment site due to the business plan • Marketing in the Internet, advertising campaigns, monitoring their success and utilization • Legal forms for e-business trading privileges, franchises, commercial and civil code in relation to e-business, privacy, rights and obligations under the European Union • Image and corporate identity, computer design, logos, corporate identity, corporate manuals, user interface • Electronic payment channels, receive electronic payments, credit cards, bank transfers, electronic banking and its linkages with the financial applications, interbank relations, foreign payments • Customer Care, CRM systems, supply, demand, claims, service, helpdesk, basics of communication with customers • Organization and management of IT / IS outsourcing, outplacement, offshoring • Managerial skills, teamwork, organization of group work, project management, planning • Financing the business plan, credit, loans, grants, incubators Filling exercise: The aim of exercise is to demonstrate practical examples of issues presented in lectures, student test positions: the owner of the business plan of a programmer, marketing analyst, financial advisor, customer, employee customer care center. Student Activity exercises are geared to their own creative work, initiative, discussion, critical perspective on the subject. Students should be able to defend a business plan, critically and constructively contribute to solving the problems of other students. Exercise Schedule: • Introduction to e-business • Definition of business plan • Determination of price, service, profitability, cost estimates • Development of marketing and advertising strategies • Determine the appropriate legal form for business plan • Visual presentation of the product or service • Storage and distribution records • Payment Channels • Presentation of the results • Teamwork, the organization of teamwork, sharing tasks, planning

Conditions for subject completion

Combined form (validity from: 2015/2016 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Credit and Examination Credit and Examination 100 (100) 51
        Credit Credit 45  25
        Examination Examination 55  28
Mandatory attendence parzicipation: obligatory participation at all exercises, 3 apologies are accepted obligatory participation at project final presentation

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2019/2020 (B2647) Information and Communication Technology (1103R031) Computational Mathematics P English Ostrava 3 Optional study plan
2019/2020 (B2647) Information and Communication Technology (2601R013) Telecommunication Technology P English Ostrava 3 Optional study plan
2019/2020 (B2647) Information and Communication Technology (2612R059) Mobile Technology P English Ostrava 3 Optional study plan
2019/2020 (B2647) Information and Communication Technology (1103R031) Computational Mathematics K English Ostrava 3 Optional study plan
2019/2020 (B2647) Information and Communication Technology (2601R013) Telecommunication Technology K English Ostrava 3 Optional study plan
2019/2020 (B2647) Information and Communication Technology (2612R025) Computer Science and Technology K English Ostrava 3 Optional study plan
2019/2020 (B2647) Information and Communication Technology (2612R059) Mobile Technology K English Ostrava 3 Optional study plan
2019/2020 (B2647) Information and Communication Technology (2612R025) Computer Science and Technology P English Ostrava 3 Optional study plan
2018/2019 (B2647) Information and Communication Technology (1103R031) Computational Mathematics P English Ostrava 3 Optional study plan
2018/2019 (B2647) Information and Communication Technology (2601R013) Telecommunication Technology P English Ostrava 3 Optional study plan
2018/2019 (B2647) Information and Communication Technology (2612R059) Mobile Technology P English Ostrava 3 Optional study plan
2018/2019 (B2647) Information and Communication Technology (1103R031) Computational Mathematics K English Ostrava 3 Optional study plan
2018/2019 (B2647) Information and Communication Technology (2601R013) Telecommunication Technology K English Ostrava 3 Optional study plan
2018/2019 (B2647) Information and Communication Technology (2612R025) Computer Science and Technology K English Ostrava 3 Optional study plan
2018/2019 (B2647) Information and Communication Technology (2612R059) Mobile Technology K English Ostrava 3 Optional study plan
2018/2019 (B2647) Information and Communication Technology (2612R025) Computer Science and Technology P English Ostrava 3 Optional study plan
2017/2018 (B2647) Information and Communication Technology (1103R031) Computational Mathematics P English Ostrava 3 Optional study plan
2017/2018 (B2647) Information and Communication Technology (1103R031) Computational Mathematics K English Ostrava 3 Optional study plan
2017/2018 (B2647) Information and Communication Technology (2601R013) Telecommunication Technology P English Ostrava 3 Optional study plan
2017/2018 (B2647) Information and Communication Technology (2601R013) Telecommunication Technology K English Ostrava 3 Optional study plan
2017/2018 (B2647) Information and Communication Technology (2612R025) Computer Science and Technology P English Ostrava 3 Optional study plan
2017/2018 (B2647) Information and Communication Technology (2612R025) Computer Science and Technology K English Ostrava 3 Optional study plan
2017/2018 (B2647) Information and Communication Technology (2612R059) Mobile Technology P English Ostrava 3 Optional study plan
2017/2018 (B2647) Information and Communication Technology (2612R059) Mobile Technology K English Ostrava 3 Optional study plan
2016/2017 (B2647) Information and Communication Technology (1103R031) Computational Mathematics P English Ostrava 3 Optional study plan
2016/2017 (B2647) Information and Communication Technology (1103R031) Computational Mathematics K English Ostrava 3 Optional study plan
2016/2017 (B2647) Information and Communication Technology (2601R013) Telecommunication Technology P English Ostrava 3 Optional study plan
2016/2017 (B2647) Information and Communication Technology (2601R013) Telecommunication Technology K English Ostrava 3 Optional study plan
2016/2017 (B2647) Information and Communication Technology (2612R025) Computer Science and Technology P English Ostrava 3 Optional study plan
2016/2017 (B2647) Information and Communication Technology (2612R025) Computer Science and Technology K English Ostrava 3 Optional study plan
2016/2017 (B2647) Information and Communication Technology (2612R059) Mobile Technology P English Ostrava 3 Optional study plan
2016/2017 (B2647) Information and Communication Technology (2612R059) Mobile Technology K English Ostrava 3 Optional study plan
2015/2016 (B2647) Information and Communication Technology (1103R031) Computational Mathematics P English Ostrava 3 Optional study plan
2015/2016 (B2647) Information and Communication Technology (1103R031) Computational Mathematics K English Ostrava 3 Optional study plan
2015/2016 (B2647) Information and Communication Technology (2601R013) Telecommunication Technology P English Ostrava 3 Optional study plan
2015/2016 (B2647) Information and Communication Technology (2601R013) Telecommunication Technology K English Ostrava 3 Optional study plan
2015/2016 (B2647) Information and Communication Technology (2612R025) Computer Science and Technology P English Ostrava 3 Optional study plan
2015/2016 (B2647) Information and Communication Technology (2612R025) Computer Science and Technology K English Ostrava 3 Optional study plan
2015/2016 (B2647) Information and Communication Technology (2612R059) Mobile Technology P English Ostrava 3 Optional study plan
2015/2016 (B2647) Information and Communication Technology (2612R059) Mobile Technology K English Ostrava 3 Optional study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner