541-0129/01 – Management and Marekting of Tourism (MMT)

Gurantor department	Department of Geological Engineering	Credits	5
Subject guarantor	Ing. Simona Matušková, Ph.D.	Subject version guarantor	Ing. Simona Matušková, Ph.D.
Study level	undergraduate or graduate	Requirement	Compulsory
Year	2	Semester	winter
		Study language	Czech
Year of introduction	2015/2016	Year of cancellation	2017/2018
Intended for the faculties	HGF	Intended for study types	Bachelor

Instruction secured by
Login	Name	Tuitor	Teacher giving lectures
DAN75	Ing. Tomáš Daněk, Ph.D.
POR041	Ing. Michal Matloch Porzer, Ph.D.
MAT49	Ing. Simona Matušková, Ph.D.
TOM60	Ing. Yveta Tomášková, Ph.D.

Extent of instruction for forms of study
Form of study	Way of compl.	Extent
Full-time	Credit and Examination	2+2

Subject aims expressed by acquired skills and competences

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Teaching methods

Lectures
Tutorials

Summary

Základní organizační jednotkou pro plánování, řízení a rozvoj cestovního ruchu je region. Region se může buď krýt s administrativním a politickým členěním státu anebo častěji se vytváří turistické regiony, které vznikají iniciativou „ze spodu“ a mají zájem spolupracovat při tvorbě produktů cestovního ruchu. Dalším cílem předmětu je seznámit studenta se základními pojmy marketingu, jako samostatné disciplíny. Po absolvování předmětu bude student rozlišovat metody marketingu zboží a služeb, nástroje taktického a strategického marketingu. Budou mu jasné základní pojmy marketingového základního i rozšířeného mixu a metody marketingového výzkumu. Předmět je zaměřen na specifika marketingu CR.

Compulsory literature:

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Recommended literature:

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Way of continuous check of knowledge in the course of semester

Regular feedback on the progress of knowledge during the current term is provided by seminar works, presentations and written/oral exams.

E-learning

The Moodle Learning Management System (lms.vsb.cz) is used for external communication of the teacher with students, as well as for communication among the students themselves.

Other requirements

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Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

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Conditions for subject completion

Full-time form (validity from: 2015/2016 Winter semester, validity until: 2017/2018 Summer semester)

Task name	Type of task	Max. number of points (act. for subtasks)	Min. number of points	Max. počet pokusů
Credit and Examination	Credit and Examination	100 (100)	51
Credit	Credit	33	17
Examination	Examination	67	18	3

Mandatory attendence participation:

Show history

Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic year	Programme	Branch/spec.	Spec.	Zaměření	Form	Study language	Tut. centre	Year	W	S	Type of duty
2016/2017	(B2110) Geological Engineering	(2101R004) Geoscience and Industrial Tourism			P	Czech	Ostrava	2			Compulsory	study plan
2016/2017	(B2110) Geological Engineering	(2101R004) Geoscience and Industrial Tourism			P	Czech	Most	2			Compulsory	study plan
2015/2016	(B2110) Geological Engineering	(2101R004) Geoscience and Industrial Tourism	(00) GMT		P	Czech	Ostrava	2			Compulsory	study plan
2015/2016	(B2110) Geological Engineering	(2101R004) Geoscience and Industrial Tourism			P	Czech	Ostrava	2			Compulsory	study plan
2015/2016	(B2110) Geological Engineering	(2101R004) Geoscience and Industrial Tourism	(10) Geoscience and Industrial Tourism		P	Czech	Most	2			Compulsory	study plan
2015/2016	(B2110) Geological Engineering	(2101R004) Geoscience and Industrial Tourism			P	Czech	Most	2			Compulsory	study plan

Occurrence in special blocks

Block name	Academic year	Form of study	Study language	Year	W	S	Type of block	Block owner
Subject block without study plan - HGF - P - cs	2017/2018	Full-time	Czech				Optional	HGF - Faculty of Mining and Geology	stu. block

Assessment of instruction

2016/2017 Winter

2015/2016 Winter