545-0132/01 – Marketing Survey (MP)
Gurantor department | Department of Economics and Control Systems | Credits | 5 |
Subject guarantor | doc. Ing. Roman Kozel, Ph.D. | Subject version guarantor | doc. Ing. Roman Kozel, Ph.D. |
Study level | undergraduate or graduate | Requirement | Compulsory |
Year | 1 | Semester | summer |
| | Study language | Czech |
Year of introduction | 2016/2017 | Year of cancellation | 2017/2018 |
Intended for the faculties | HGF | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
Describe the process of marketing research. Classify applications of marketing research. Select appropriate methods of primary research. Create a questionnaire. Evaluate data from interviews.
Teaching methods
Lectures
Tutorials
Project work
Terrain work
Summary
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Individually according to the instructions of the teacher
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Industrial and consumer marketing research
2. Organization of marketing research
3. Marketing research methodology
4. Secondary research
5. Selection of respondents
6. Survey and questionnaire
7. Implementation of research
8. Visualization and data report
9. Other methods of primary research
10. Product research
11. Price research
12. Distribution research
13. Research for marketing communications
14. Current trends in marketing research
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction