545-0136/01 – Economy, Management and Marketing of Tourism (EMMT)
| Gurantor department | Department of Economics and Control Systems | Credits | 5 |
| Subject guarantor | Ing. Simona Matušková, Ph.D. | Subject version guarantor | Ing. Simona Matušková, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 1 | Semester | summer |
| | Study language | Czech |
| Year of introduction | 2016/2017 | Year of cancellation | |
| Intended for the faculties | HGF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
To gain theoretical knowledge of economy, management and marketing, to understand main principles of market economy and to get subsequent skills used by managers to control their firms.
Teaching methods
Lectures
Tutorials
Summary
The aim of the course is to make students acquainted with market mechanism basic concepts (factors of profuction, market subjects, competition, supply and demand, market price).
There is presented a comprehensive collection of methods, used by leading
workers (managers) to achieve main targets in their business.
The marketing development and its importance in modern conceptions are mentioned in the other part as well as the marketing mix.
The travel trade in the Czech Republic is the last theme of this subject.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
Regular feedback on the progress of knowledge during the current term is provided by seminar works, presentations and written/oral exams.
E-learning
The Moodle Learning Management System (lms.vsb.cz) is used for external communication of the teacher with students, as well as for communication among the students themselves.
Other requirements
There are no additional requirements.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Basic Economic Concepts.
2. Market Mechanism and its Categories.
3. Market Entities. (State, Firms, Households)
4. Supply, Demand, Equilibrium Price, Market Competition.
5. Economic System Characteristics of Business Subjects.
6. Management - its History, Schools and new Trends.
7. Manager and his Profile.
8. Manager´s Skills.
9. Decision Making, Communication, Control.
10. Marketing - its History, Development and Importance.
11. New Concepts in Marketing.
12. Marketing Mix.
13. Tourism - its Development, Tourist Areas in the Czech R. and in the World.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction