545-0136/01 – Economy, Management and Marketing of Tourism (EMMT)

Gurantor departmentDepartment of Economics and Control SystemsCredits5
Subject guarantorIng. Simona Matušková, Ph.D. Paed.IGIPSubject version guarantorIng. Simona Matušková, Ph.D. Paed.IGIP
Study levelundergraduate or graduateRequirementCompulsory
Year1Semestersummer
Study languageCzech
Year of introduction2016/2017Year of cancellation
Intended for the facultiesHGFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
MAT49 Ing. Simona Matušková, Ph.D. Paed.IGIP
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2

Subject aims expressed by acquired skills and competences

To gain theoretical knowledge of economy, management and marketing, to understand main principles of market economy and to get subsequent skills used by managers to control their firms.

Teaching methods

Lectures
Tutorials

Summary

The aim of the course is to make students acquainted with market mechanism basic concepts (factors of profuction, market subjects, competition, supply and demand, market price). There is presented a comprehensive collection of methods, used by leading workers (managers) to achieve main targets in their business. The marketing development and its importance in modern conceptions are mentioned in the other part as well as the marketing mix. The travel trade in the Czech Republic is the last theme of this subject.

Compulsory literature:

KOTLER, P. Principles of Marketing. Great Britain : Pearson Education, 2013. 683 s. ISBN 978-0-273-74297-5.

Recommended literature:

KOTLER, P. Principles of Marketing. Great Britain : Pearson Education, 2013. 683 s. ISBN 978-0-273-74297-5.

Way of continuous check of knowledge in the course of semester

Regular feedback on the progress of knowledge during the current term is provided by seminar works, presentations and written/oral exams.

E-learning

The Moodle Learning Management System (lms.vsb.cz) is used for external communication of the teacher with students, as well as for communication among the students themselves.

Other requirements

There are no additional requirements.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Basic Economic Concepts. 2. Market Mechanism and its Categories. 3. Market Entities. (State, Firms, Households) 4. Supply, Demand, Equilibrium Price, Market Competition. 5. Economic System Characteristics of Business Subjects. 6. Management - its History, Schools and new Trends. 7. Manager and his Profile. 8. Manager´s Skills. 9. Decision Making, Communication, Control. 10. Marketing - its History, Development and Importance. 11. New Concepts in Marketing. 12. Marketing Mix. 13. Tourism - its Development, Tourist Areas in the Czech R. and in the World.

Conditions for subject completion

Full-time form (validity from: 2016/2017 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Credit and Examination Credit and Examination 100 (100) 51
        Credit Credit 33  17
        Examination Examination 67  18 3
Mandatory attendence participation: optional lectures, exercises compulsory, credit - presentation, exam – written

Show history

Conditions for subject completion and attendance at the exercises within ISP: Presentation on the given topic

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2024/2025 (B1088A330001) Geoscience and Industrial Tourism P Czech Ostrava 1 Compulsory study plan
2023/2024 (B1088A330001) Geoscience and Industrial Tourism P Czech Ostrava 1 Compulsory study plan
2022/2023 (B1088A330001) Geoscience and Industrial Tourism P Czech Ostrava 1 Compulsory study plan
2021/2022 (B1088A330001) Geoscience and Industrial Tourism P Czech Ostrava 1 Compulsory study plan
2020/2021 (B1088A330001) Geoscience and Industrial Tourism P Czech Ostrava 1 Compulsory study plan
2019/2020 (B1088A330001) Geoscience and Industrial Tourism P Czech Most 1 Compulsory study plan
2019/2020 (B1088A330001) Geoscience and Industrial Tourism P Czech Ostrava 1 Compulsory study plan
2018/2019 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism P Czech Ostrava 1 Compulsory study plan
2018/2019 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism P Czech Most 1 Compulsory study plan
2017/2018 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism P Czech Ostrava 1 Compulsory study plan
2017/2018 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism P Czech Most 1 Compulsory study plan
2016/2017 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism P Czech Ostrava 1 Compulsory study plan
2016/2017 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism P Czech Most 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction



2023/2024 Summer
2020/2021 Summer
2019/2020 Summer
2018/2019 Summer
2017/2018 Summer
2016/2017 Summer