545-0140/01 – Strategic management (SMNG)

Gurantor departmentDepartment of Economics and Control SystemsCredits4
Subject guarantordoc. Ing. Naděžda Klabusayová, CSc.Subject version guarantordoc. Ing. Michal Vaněk, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semestersummer
Study languageCzech
Year of introduction2017/2018Year of cancellation
Intended for the facultiesHGFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
KLA15 doc. Ing. Naděžda Klabusayová, CSc.
VAN74 doc. Ing. Michal Vaněk, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+1
Combined Credit and Examination 6+3

Subject aims expressed by acquired skills and competences

Students will be able to characterize the basic principles of corporate strategy and strategic management Students will be able to formulate the basic tools of strategic analysis of the company Students will be able to use their knowledge to decide on the suitability of a specific analysis of the company Students will be able to apply their theoretical knowledge to proposals to improve the strategic position of the company

Teaching methods

Lectures
Tutorials

Summary

Compulsory literature:

PEARCE, J. G., SCHOLES, K., WHITTINGTON, R. [i]Exploring corporate strategy.[/i] Prentice Hall, 2008

Recommended literature:

PEARCE, J., ROBINSON, R. [i]Strategic management.[/i] McGraw-Hill, 2010.

Way of continuous check of knowledge in the course of semester

Prezentace semestrálního projektu, zápočtový test, písemná a ústní zkouška.

E-learning

Pro komunikaci nad rámec prezenčně realizovaných soustředění je používán learning management systém Moodle (lms.vsb.cz), prostřednictvím kterého je umožněna komunikace nejen mezi vyučujícím a studenty, ale také mezi studenty navzájem.

Další požadavky na studenta

Elaboration of semester project completion and progress tests

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Introduction and essence of strategic management - activities realized within the frame of strategic management, characteristics of the current strategic management. 2. Mission (mission) and the strategic objectives of the organization - the definition of the mission, the importance of practical problems. Defining strategic objectives, targets properties, ensuring not to conflict objectives at different levels of management. 3. Strategic analysis of the company surroundings - objective of the analysis area, business area structure analysis methods surroundings. PEST Analysis - the main macro factors and their impact on business. 4. Porter's five forces model - finish its applications to identify the factors affecting the intensity of forces. Life cycle analysis of industry - and phase characteristics of the different stages and methods of their determination. Analysis of competing groups - definition of competing groups, the main characters for their identification, how to create maps of competing groups. Future scenarios around the company. 5. Analysis of the internal potential of the company - aim and methods of analysis, definition of audit resources and the process of its implementation. Analysis of key competencies - the definition of key competencies, target and implementation process of the analysis. Analysis of the value chain - definition, implementation objective analysis. Benchmarking - the definition and types of benchmarking, target and implementation process. 6. SWOT analysis - objective analysis and implementation process, determine the strategic position of the company, the choice of an appropriate strategy. - Levels of strategic management in the enterprise - defined levels of strategic management and relevant strategies, content strategies at different levels. 7. Strategic alternatives at company level - characteristics of growth / expansion, stabilization, reduction / defensive attitude, mold growth. Basic strategies at the enterprise level - characteristics of concentration, market development, product development, innovation, horizontal integration, vertical integration, Joint Venture, focused diversification, diversification compound, rearrangement, reduction and disposal. 8. Entry strategies of companies in foreign markets - types of strategies, their definitions, examples, advantages and disadvantages. Export and import operations (relations, contracts of exclusive sales, dealership, brokerage and agency relationships, Piggyback, direct export, export alliance). Forms low capital investment (licensed stores, franchising, management contracts, processing operations, production cooperation). Capital investment to foreign markets (acquisition, merger, Greenfield Investment, Joint Venture, Strategic Alliance) 9. A strategy based on the analysis of the portfolio company - the goal of portfolio analysis firm, BCG matrix and its characteristics, the definition of groups of fields, strategies appropriate for each of the groups, the process of implementation BCG analysis. 10. Porter's competitive strategy - defining assumptions and strategies to achieve leadership in cost, differentiation strategy and focus strategy. - A strategy based on life-cycle analysis of industry - strategies appropriate for the stage of birth / introduction, growth, maturity / maturity / aging decline. 11. Functional strategy - the main subject of interest marketing strategy, finance, manufacturing, human resources, research and development. Evaluation and selection strategy - the characteristics of the basic criteria for evaluation of the strategy, suitability, feasibility and acceptability. 12. Financial and economic evaluation of business strategies - objectives, progress and outcomes financially economic evaluation strategies. The use of multi-criteria decision making in strategic management - the application of multi-criteria decision making in strategic management, process application methods multi-criteria decision-making methods for determining materiality criteria and preferential arrangement options. 13. The implementation strategy of the company - ways to make a strategy requiring a change in organizational structures and their characteristics. 14. Strategic control and strategic audit - compared to "classic" and strategic control, basic forms of strategic control and their characteristics. Strategic audit - concept, purpose and nature of the audit.

Conditions for subject completion

Combined form (validity from: 2019/2020 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Credit and Examination Credit and Examination 100 (100) 51
        Credit Credit 30  16
        Examination Examination 70  35
Mandatory attendence parzicipation: 70%

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2019/2020 (N2102) Mineral Raw Materials (2102T001) Economics and Management in the Field of Raw Materials P Czech Ostrava 2 Compulsory study plan
2019/2020 (N2102) Mineral Raw Materials (2102T001) Economics and Management in the Field of Raw Materials K Czech Most 2 Compulsory study plan
2019/2020 (N2102) Mineral Raw Materials (2102T001) Economics and Management in the Field of Raw Materials K Czech Ostrava 2 Compulsory study plan
2018/2019 (N2102) Mineral Raw Materials (2102T001) Economics and Management in the Field of Raw Materials P Czech Ostrava 2 Compulsory study plan
2018/2019 (N2102) Mineral Raw Materials (2102T001) Economics and Management in the Field of Raw Materials K Czech Ostrava 2 Compulsory study plan
2018/2019 (N2102) Mineral Raw Materials (2102T001) Economics and Management in the Field of Raw Materials K Czech Most 2 Compulsory study plan
2017/2018 (N2102) Mineral Raw Materials (2102T001) Economics and Management in the Field of Raw Materials P Czech Ostrava 2 Compulsory study plan
2017/2018 (N2102) Mineral Raw Materials (2102T001) Economics and Management in the Field of Raw Materials K Czech Ostrava 2 Compulsory study plan
2017/2018 (N2102) Mineral Raw Materials (2102T001) Economics and Management in the Field of Raw Materials K Czech Most 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner