545-0203/07 – Principles of Market Economy (ZTE)

Gurantor departmentDepartment of Economics and Control SystemsCredits4
Subject guarantorprof. Ing. Jaroslav Dvořáček, CSc.Subject version guarantorprof. Ing. Jaroslav Dvořáček, CSc.
Study levelundergraduate or graduate
Study languageCzech
Year of introduction2017/2018Year of cancellation
Intended for the facultiesHGFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
CER25 Ing. Igor Černý, Ph.D.
DVO30 prof. Ing. Jaroslav Dvořáček, CSc.
TOM60 Ing. Yveta Tomášková, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+1
Combined Credit and Examination 6+3

Subject aims expressed by acquired skills and competences

Student shows knowledge: of the essential elements of the functioning of the market mechanism, of fundamental economic objectives of the State, of basic aggregate indicators measuring the performance of the economy. Student can: analyze the ways of the behavior of individual economic operators in a market economy, link knowledge of the general economic theory with the terms of the real economy, Student is able to: explain the causes of market failures and argue the practical economic policy, describe and explain the cycle of economic life in the market economy.

Teaching methods

Lectures
Individual consultations
Tutorials
Other activities

Summary

Students will be familiar with market mechanism basic concepts - market rules, market price, market competition, problems of economics process - productions and factors of production, dividing and redistributing, exchange, consumption. There is also described questions of macroeconomics aggregates - GDP, GNP, developing of business cycle, growth performance, prices and inflation, etc. Conclusion of this subject is about national economic politics and their instruments.

Compulsory literature:

[1]SAMUELSON, P.A.; NORDHAUS, W. D. Ekonomie. 1.vyd. Praha : NS Svoboda, 2010. 775 s. ISBN 978-80-205-0590-3. [2]HOŘEJŠÍ, B. Mikroekonomie. 5. aktualiz. vyd. Praha : Management Press, 2010. 574 s. ISBN 978-80-7261-218-5.

Recommended literature:

[1]MANSOOR, M. Makroekonomie v praxi. 1. vyd. Praha : Wolters Kluwer ČR, 2010. 195 s. ISBN 978-80-7357-560-1.

Way of continuous check of knowledge in the course of semester

Regular feedback on the progress of knowledge during the current term is provided by seminar works, semester projects, and knowledge checks.

E-learning

Další požadavky na studenta

There are no additional requirements for students.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

Outline of lectures: 1. Model of market with flats: different way of allocations. 2. Consumer behaviour: budget constraint, consumer preferences, indifferent curve, utility, consumer choice. 3. Demand of consumer: normal and inferior goods, change of income, income-consumption curve, Engel curve; change of price, price-consumption curve, demand curve. 4. Price elasticity of demand. 5. Producer behaviour: budget constraint of producer factors of production, returns to scale, costs curves. 6. Supply of company: perfect competition and supply in perfect competition. 7. Monopoly, profit maximization, natural monopoly, source of monopoly, monopoly behaviour, price discrimination, monopolistic competition. 8. Marketing and his historical evolution, fundamental terms, system of marketing. 9. Marketing informations: marketing information system, marketing research. 10.Product life cycle, Product mix, Market segmentation, Product, Levels of product, Classification of products. Consumer`s market, Buyer behavior, Consumer-goods classification, Industrial market, Decision on industrial market, Industrial demand, Industrial-goods classification. Service. 11.Distribution, Distribution channels, Distribution of consumer-goods and industrial goods, Distribution on retail trade and in wholesale. 12.Prices, pricing decision. 13.Marketing communications mix and its major tools – advertising, sales promotion, publicity, personal selling. 14.Market potential. Forecasting in marketing.

Conditions for subject completion

Combined form (validity from: 2018/2019 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Credit and Examination Credit and Examination 100 (100) 51
        Credit Credit 33  17
        Examination Examination 67  34
Mandatory attendence parzicipation: aaaaaaaaaaaaaaaaaaaaaaaaaa

Show history
Full-time form (validity from: 2017/2018 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Credit and Examination Credit and Examination 100 (100) 51
        Credit Credit 33  17
        Examination Examination 67  34
Mandatory attendence parzicipation: aaaaa

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2018/2019 (B2102) Mineral Raw Materials (2102R001) Economics and Management in the Field of Raw Materials P Czech Ostrava 1 Compulsory study plan
2018/2019 (B2102) Mineral Raw Materials (2102R001) Economics and Management in the Field of Raw Materials K Czech Ostrava 1 Compulsory study plan
2018/2019 (B2102) Mineral Raw Materials (2102R001) Economics and Management in the Field of Raw Materials K Czech Most 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner