545-0219/01 – Management and Marketing of Tourism (MMCR)

Gurantor departmentDepartment of Economics and Control SystemsCredits5
Subject guarantorIng. Simona Matušková, Ph.D.Subject version guarantorIng. Simona Matušková, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semesterwinter
Study languageCzech
Year of introduction2006/2007Year of cancellation2014/2015
Intended for the facultiesHGFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
MAT49 Ing. Simona Matušková, Ph.D.
TOM60 Ing. Yveta Tomášková, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2

Subject aims expressed by acquired skills and competences

To gain theoretical knowledge and subsequent skills used by managers to control their firms.

Teaching methods

Lectures
Tutorials

Summary

There is presented a comprehensive collection of methods, used by leading workers (managers) to achieve main targets in their business. There are mentioned principles of intellectual manager behaviour, basic intellectual management tendencies and characteristics of the manager activities. The marketing development and its importance in modern conceptions are mentioned in the second part as well as the marketing mix. The travel trade in the Czech Republic is the last theme of this subject.

Compulsory literature:

KOTLER, P. Principles of Marketing. Great Britain : Pearson Education, 2013. 683 s. ISBN 978-0-273-74297-5.

Recommended literature:

KOTLER, P. Principles of Marketing. Great Britain : Pearson Education, 2013. 683 s. ISBN 978-0-273-74297-5.

Way of continuous check of knowledge in the course of semester

Regular feedback on the progress of knowledge during the current term is provided by seminar works, presentations and written/oral exams.

E-learning

The Moodle Learning Management System (lms.vsb.cz) is used for external communication of the teacher with students, as well as for communication among the students themselves.

Další požadavky na studenta

There are no additional requirements.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Management - its History, Schools and new Trends. 2. Manager and his Profile. 3. Manager´s Skills. 4. Decision Making, Communication, Control. 5. Delegation of Powers. 6. Ways of Motivation. 7. Assertiveness. 8. Marketing - its History, Development and Importance. 9. New Concepts in Marketing. 10. Marketing Mix. 11.Tourism - its History and Development. 12.Tourist Trade. 13.Tourist Areas in the Czech Republic and in the World. 14.Management and Marketing in Tourist Trade.

Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester, validity until: 2011/2012 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 33 (33) 0
                Other task type Other task type 33  0
        Examination Examination 67 (67) 0
                Written examination Written examination 32  0
                Oral Oral examination 35  0
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2014/2015 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism (00) GMT P Czech Ostrava 2 Compulsory study plan
2014/2015 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism (10) Geoscience and Industrial Tourism P Czech Most 2 Compulsory study plan
2013/2014 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism (10) Geoscience and Industrial Tourism P Czech Most 2 Compulsory study plan
2013/2014 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism (00) GMT P Czech Ostrava 2 Compulsory study plan
2012/2013 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism (00) GMT P Czech Ostrava 2 Compulsory study plan
2012/2013 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism (10) Geoscience and Industrial Tourism P Czech Most 2 Compulsory study plan
2011/2012 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism (00) GMT P Czech Ostrava 2 Compulsory study plan
2011/2012 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism (10) Geoscience and Industrial Tourism P Czech Most 2 Compulsory study plan
2010/2011 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism (00) GMT P Czech Ostrava 2 Compulsory study plan
2010/2011 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism (10) Geoscience and Industrial Tourism P Czech Most 2 Compulsory study plan
2009/2010 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism (00) GMT P Czech Ostrava 2 Compulsory study plan
2009/2010 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism (10) Geoscience and Industrial Tourism P Czech Most 2 Compulsory study plan
2008/2009 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism (00) GMT P Czech Ostrava 2 Compulsory study plan
2008/2009 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism (10) Geoscience and Industrial Tourism P Czech Most 2 Compulsory study plan
2007/2008 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism (00) GMT P Czech Ostrava 2 Compulsory study plan
2007/2008 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism (10) Geoscience and Industrial Tourism P Czech Most 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner