545-0226/02 – Economy of Tourism (ET)
| Gurantor department | Department of Economics and Control Systems | Credits | 5 |
| Subject guarantor | Ing. Simona Matušková, Ph.D. | Subject version guarantor | Ing. Simona Matušková, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 1 | Semester | summer |
| | Study language | Czech |
| Year of introduction | 2015/2016 | Year of cancellation | 2015/2016 |
| Intended for the faculties | HGF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
To gain theoretical knowledge of micro and makroeconomics, to understand main principles of market economy and travel trade.
Teaching methods
Lectures
Individual consultations
Tutorials
Project work
Other activities
Summary
The aim of the course is to make students acquainted with market mechanism basic concepts (factors of profuction, market subjects, competition, supply and demand, market price) and also with basic of business economics (definition of company, its targets, functions, living stages, main activities, results). The last part of the course is dedicated a broad issue of a tourism (travel market, subjects and products in tourism, its marketing and management, new travel trends in the Czech Republic).
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
Regular feedback on the progress of knowledge during the current term is provided by semester projects and MS Power Point presentations.
E-learning
The Moodle Learning Management System (lms.vsb.cz) is used for external communication of the teacher with students, as well as for communication among the students themselves.
Other requirements
There are no additional requirements.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Basic Economic Concepts.
2. Market Mechanism and its Categories.
3. Market Entities. (State, Firms, Households)
4. Supply, Demand, Equilibrium Price, Market Competition.
5. Economic System Characteristics of Business Subjects.
6. Purposes, Sectors and Characteristics of Business.
7. Legislation and Legal Forms of Business.
8. Financial Management.
9. Life Phases of Business Subject.
10. Main Activities of Business Subject and its Economic Result.
11. Tourist Business.
12. Tourist Trade Product.
13. New Trends in Tourism.
14 Tourism in the Czech Republic.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction