545-0226/02 – Economy of Tourism (ET)

Gurantor departmentDepartment of Economics and Control SystemsCredits5
Subject guarantorIng. Simona Matušková, Ph.D.Subject version guarantorIng. Simona Matušková, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year1Semestersummer
Study languageCzech
Year of introduction2015/2016Year of cancellation2015/2016
Intended for the facultiesHGFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
MAT49 Ing. Simona Matušková, Ph.D.
TOM60 Ing. Yveta Tomášková, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2

Subject aims expressed by acquired skills and competences

To gain theoretical knowledge of micro and makroeconomics, to understand main principles of market economy and travel trade.

Teaching methods

Lectures
Individual consultations
Tutorials
Project work
Other activities

Summary

The aim of the course is to make students acquainted with market mechanism basic concepts (factors of profuction, market subjects, competition, supply and demand, market price) and also with basic of business economics (definition of company, its targets, functions, living stages, main activities, results). The last part of the course is dedicated a broad issue of a tourism (travel market, subjects and products in tourism, its marketing and management, new travel trends in the Czech Republic).

Compulsory literature:

KOTLER, P. Principles of Marketing. Great Britain : Pearson Education, 2013. 683 s. ISBN 978-0-273-74297-5.

Recommended literature:

KOTLER, P. Principles of Marketing. Great Britain : Pearson Education, 2013. 683 s. ISBN 978-0-273-74297-5.

Way of continuous check of knowledge in the course of semester

Regular feedback on the progress of knowledge during the current term is provided by semester projects and MS Power Point presentations.

E-learning

The Moodle Learning Management System (lms.vsb.cz) is used for external communication of the teacher with students, as well as for communication among the students themselves.

Další požadavky na studenta

There are no additional requirements.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Basic Economic Concepts. 2. Market Mechanism and its Categories. 3. Market Entities. (State, Firms, Households) 4. Supply, Demand, Equilibrium Price, Market Competition. 5. Economic System Characteristics of Business Subjects. 6. Purposes, Sectors and Characteristics of Business. 7. Legislation and Legal Forms of Business. 8. Financial Management. 9. Life Phases of Business Subject. 10. Main Activities of Business Subject and its Economic Result. 11. Tourist Business. 12. Tourist Trade Product. 13. New Trends in Tourism. 14 Tourism in the Czech Republic.

Conditions for subject completion

Full-time form (validity from: 2015/2016 Summer semester, validity until: 2015/2016 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Credit and Examination Credit and Examination 100 (100) 51
        Credit Credit 33  17
        Examination Examination 67  18
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2015/2016 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism (00) GMT P Czech Ostrava 1 Compulsory study plan
2015/2016 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism P Czech Ostrava 1 Compulsory study plan
2015/2016 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism (10) Geoscience and Industrial Tourism P Czech Most 1 Compulsory study plan
2015/2016 (B2110) Geological Engineering (2101R004) Geoscience and Industrial Tourism P Czech Most 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner