545-0235/08 – Marketing (MARKE)

Gurantor departmentDepartment of Economics and Control SystemsCredits5
Subject guarantorprof. Ing. Jaroslav Dvořáček, CSc.Subject version guarantorprof. Ing. Jaroslav Dvořáček, CSc.
Study levelundergraduate or graduateRequirementChoice-compulsory
Year2Semesterwinter
Study languageCzech
Year of introduction2013/2014Year of cancellation2021/2022
Intended for the facultiesHGFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
ROL74 Ing. Markéta Laštůvková, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2
Part-time Credit and Examination 6+6

Subject aims expressed by acquired skills and competences

The objective of the subject is to understand the basic terms in the field of Marketing. The students obtain theoretical and expert knowledge in the field of marketing.

Teaching methods

Lectures
Tutorials
Project work

Summary

Subject stresses necessity of customer needs finding and orientation to their satisfying. Major of subject orientation is to industrial merchandise marketing in relation to characteristic of study branch. Marketing is embedded into system of enterprise management.

Compulsory literature:

IACOBUCCI, Dawn. Marketing management. Stamford: Cengage Learning, c2015. ISBN 978-1-285-42995-3.

Recommended literature:

HULT, G. Tomas M., William M. PRIDE a O. C. FERRELL. Marketing. 17th ed., international ed. Kanada: South-Western Cengage Learning, c2014. ISBN 978-1-285-09260-7.

Way of continuous check of knowledge in the course of semester

Regular feedback on the progress of knowledge during the current term is provided by semester projects and knowledge checks. Oral examination.

E-learning

Other requirements

Semester work processing in the field of consumer goods market research.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Marketing and his historical evolution, fundamental terms, system of marketing. 2. Market: demand and supply, market equilibrium. Demand elasticity and its meaning in marketing. 3. Marketing information: marketing information system, marketing research. 4. Product life cycle, product mix 5. Market segmentation. 6. Product: classification of products, consumer`s market, buyer behaviour, industrial market, decision on industrial market, characterization of industrial demand, services. 7. Distribution: distribution of consumer-goods and industrial goods, distribution on retail trade and in wholesale. 8. Prices: pricing decision, determination of price on a costs basis, determination of price on a demand basis, determination of price on a competition basis, factors influencing determination of price, regulation of prices, price adjustment 9. Marketing communications mix: advertising, rada pro reklamu, ethical code of advertising, sales promotion, personal selling. 10. Market potential. Forecasting in marketing. 11. Organization of marketing activity. 12. Strategic marketing.

Conditions for subject completion

Part-time form (validity from: 2013/2014 Winter semester, validity until: 2021/2022 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)		Min. number of pointsMax. počet pokusů
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 33 (33) 17
                Semestral project. Semestral project 33  17 2
        Examination Examination 67 (67) 34 3
                Oral examination Oral examination 67  33 3
Mandatory attendence participation: 80 %

Show history

Conditions for subject completion and attendance at the exercises within ISP:

Show history

Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2021/2022 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal K Czech Ostrava 2 Optional study plan
2021/2022 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal K Czech Most 2 Optional study plan
2021/2022 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal P Czech Ostrava 2 Optional study plan
2020/2021 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal P Czech Ostrava 2 Optional study plan
2020/2021 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal K Czech Ostrava 2 Optional study plan
2020/2021 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal K Czech Most 2 Optional study plan
2019/2020 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal P Czech Ostrava 2 Optional study plan
2019/2020 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal K Czech Ostrava 2 Optional study plan
2019/2020 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal K Czech Most 2 Optional study plan
2018/2019 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal P Czech Ostrava 2 Optional study plan
2018/2019 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal K Czech Ostrava 2 Optional study plan
2018/2019 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal K Czech Most 2 Optional study plan
2017/2018 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal P Czech Ostrava 2 Optional study plan
2017/2018 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal K Czech Ostrava 2 Optional study plan
2017/2018 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal K Czech Most 2 Optional study plan
2016/2017 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal P Czech Ostrava 2 Choice-compulsory study plan
2016/2017 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal K Czech Ostrava 2 Choice-compulsory study plan
2016/2017 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal K Czech Most 2 Choice-compulsory study plan
2015/2016 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal P Czech Ostrava 2 Choice-compulsory study plan
2015/2016 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal K Czech Ostrava 2 Choice-compulsory study plan
2015/2016 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal K Czech Most 2 Choice-compulsory study plan
2014/2015 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal P Czech Ostrava 2 Choice-compulsory study plan
2014/2015 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal K Czech Ostrava 2 Choice-compulsory study plan
2014/2015 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal K Czech Most 2 Choice-compulsory study plan
2013/2014 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal P Czech Ostrava 2 Choice-compulsory study plan
2013/2014 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal K Czech Ostrava 2 Choice-compulsory study plan
2013/2014 (N2102) Mineral Raw Materials (3904T022) Waste Treatment and Disposal K Czech Most 2 Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction



2018/2019 Winter